GEO Strategy Lead
JasperSalary not specified
Full Time
Senior (5 to 8 years), Expert & Leadership (9+ years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Digital Marketing, TechnologyIndustries
Requirements
- Highly experienced and strategic in SEO
- Deep knowledge in SEO
- Proactive and knowledgeable in Generative Engine Optimisation (GEO)
- Strategic foresight and hands-on execution ability
- Ability to lead SEO/GEO projects
- Experience working with enterprise clients across a global base
Responsibilities
- Define, develop, and execute comprehensive SEO and GEO strategies for enterprise clients
- Analyse how Generative AI is influencing search evolution and available tooling, and integrate this into actionable strategies
- Provide guidance on optimising for information queries to be "cited" or "mentioned" in generative answers and increase share of voice
- Develop proactive GEO strategies to protect and solidify brand authority, dominating the AI source pool for branded terms
- Implement strategies for Entity-Based Optimisation, ensuring client entities are clear, well-defined, and connected across the digital ecosystem
- Frame brand visibility and authority within AI interfaces as a key metric for success, articulating value to clients or CMOs
- Lead and contribute to SEO projects, collaborating on website builds to ensure SEO is integrated from the start and optimised throughout
- Ensure technical SEO fundamentals (crawlability, page performance, site architecture) are robust
- Drive implementation of structured content for facts, figures, FAQs, and how-tos
- Develop content strategies shifting focus from traditional snippets to comprehensive, multi-faceted content for follow-up questions (Query Fan Out)
- Execute content strategies focused on conversational and long-tail query patterns, creating detailed Q&A sections and comprehensive guides
- Manage the full lifecycle of SEO and GEO efforts, acting as both consultant and implementer
Skills
SEO
Generative Engine Optimisation
GEO
Organic Search
AI Search Visibility
Apply Digital
Creates custom digital solutions for brands
About Apply Digital
Apply Digital specializes in creating digital solutions that help global brands address complex challenges and improve user experiences. The company collaborates with clients to develop tailored digital strategies, product designs, and development services that are user-friendly and impactful. Unlike many competitors, Apply Digital focuses on bespoke solutions, ensuring that each project is customized to meet the specific needs of their clients. With a team of nearly 200 skilled professionals, Apply Digital fosters a strong company culture that values diversity, inclusion, and continuous learning. Their goal is to empower brands to thrive in the digital landscape by delivering high-quality, award-winning digital products and experiences.
Vancouver, CanadaHeadquarters
2016Year Founded
PRIVATE_EQUITYCompany Stage
Consulting, Consumer SoftwareIndustries
51-200Employees