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SEO Manager (F/M/X)
at
Skechers
Marseille, Provence-Alpes-Côte d'Azur, France
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Not Specified
Compensation
Mid-level (3 to 4 years)
Experience Level
Full Time
Job Type
Unknown
Visa
SaaS, Marketing
Industries
Requirements
Minimum of 3 years’ hands-on SEO experience, ideally from an agency background or fast-paced B2B SaaS environment
Strong technical SEO knowledge
Content strategy skills
Familiarity with key SEO tools (e.g., SEMrush, Screaming Frog, GSC, GA4)
Experience working with CMS platforms (WordPress or similar)
Comfortable using data to track performance, identify opportunities, and drive decisions
Organized, autonomous, proactive, and results-driven. Strong project management and collaboration skills, especially with cross-functional teams
Responsibilities
Define and lead a global SEO strategy across multiple domains and geographies
Align organic efforts with the broader digital acquisition and brand goals
Drive content optimization and link-building initiatives
Develop and deploy scalable strategies to enhance rankings and visibility
Collaborate with the Website Manager to improve crawlability, indexability, loading speed, and structured data implementation
Conduct regular SEO audits, keyword research, competitive benchmarks, and performance monitoring
Monitor KPIs such as organic traffic, keyword rankings, and conversion rates
Partner with Product teams (notably on Avis Vérifiés) to ensure SEO is integrated throughout product development cycles
Work with Field Marketing Managers to develop localized and market-specific SEO initiatives
Ensure strong synergy between Paid and Organic strategies with the Digital Acquisition Manager
Optimize long-tail keyword strategies to capture new AI-driven search behaviors
Support the social and video content strategy (LinkedIn, YouTube…) with SEO-aligned planning
Skills
Technical SEO
Content Strategy
SEMrush
Screaming Frog
Google Search Console
GA4
WordPress
Skechers
Website
About Skechers
N/A
Headquarters
N/A
Year Founded
N/A
Company Stage
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