GEO Strategy Lead
JasperSalary not specified
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Technology, Digital MarketingIndustries
Requirements
- 5+ years of SEO experience, with a strong focus on content strategy SEO
- Expertise in SEO tools like Ahrefs, Google Search Console, and content optimization platforms
- Strong analytical approach, with experience using SEO analytics to craft content strategies and measure impact
- Experience developing SEO-friendly content in collaboration with content marketing and UX teams that strives to act as part of a funnel
- Ability to analyze keyword trends, forecast performance, and report on core SEO metrics
- Strong interpersonal and communication skills—comfortable presenting SEO insights and recommendations across teams
- Previous content writing and editorial experience is a plus
Responsibilities
- Develop and implement a content-focused SEO strategy for Adobe Photoshop to enhance visibility and drive organic traffic growth
- Conduct deep keyword research and search intent analysis, using tools like Ahrefs and Google Search Console, to inform content decisions
- Improve current content and spearhead the development of new SEO-focused content, ensuring alignment with customer requirements and standard methodologies
- Collaborate with content strategists, UX designers, and marketing teams to craft SEO-friendly web experiences that drive engagement and conversions
- Develop data-led hypotheses to refine content structure, search intent alignment, and optimize for long-term visibility
- Analyze SEO performance, identify key trends, report on impact, and spot opportunities to grow content efforts
- Stay ahead of LLM-powered search evolution and Generative Engine Optimization (GEO), ensuring Photoshop content adapts to emerging search landscapes
- Identify emerging trends and timely opportunities using search insights to inform content strategies and unify marketing efforts
Skills
SEO
Ahrefs
Google Search Console
Keyword Research
Search Intent Analysis
Content Optimization
Content Strategy
Analytics
Adobe
Software solutions for content creation and marketing
About Adobe
Adobe provides a range of software solutions focused on digital experiences, catering to creative professionals, businesses, and educational institutions. Its main offerings include Adobe Creative Cloud, which contains tools for photography, graphic design, video editing, illustration, UI/UX design, 3D and augmented reality, and social media content creation. Adobe also offers marketing solutions through Adobe Experience Cloud and document management services via Adobe Document Cloud. The company operates on a subscription-based model, allowing users to access its software through monthly or annual plans, with special pricing available for students, teachers, and businesses. Adobe differentiates itself from competitors by providing a comprehensive suite of tools that cover various aspects of content creation and marketing, all integrated into one platform. The goal of Adobe is to empower users to create, manage, and optimize their digital content effectively.
San Jose, CaliforniaHeadquarters
1994Year Founded
$668.9MTotal Funding
IPOCompany Stage
Consumer Software, Enterprise Software, DesignIndustries
10,001+Employees
