Teachable

SEO Lead (L5)

United States

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
EdTech, Creator Economy, Digital LearningIndustries

SEO Lead

Salary: [Not Specified] Location Type: [Not Specified] Employment Type: [Not Specified]

What is Teachable?

Teachable is trusted by creator-educators around the world to grow their impact and income. From online courses and communities to memberships and downloads, Teachable's digital learning products help creator-educators drive meaningful connection and sustainable revenue. With industry-best ecommerce tools, easily toggled on directly within the platform, creators can confidently maximize their earnings, while getting paid directly by their audience. Teachable's unmatched focus on the student learning experience also ensures creators can make a positive and influential impact on their communities—entirely on their own terms. Today, tens of thousands of creator-educators use Teachable to share their knowledge, reaching millions of students around the world. To learn more, visit teachable.com.

Are you ready to join a dynamic, cross-cultural team at an exciting turning point in our company’s journey? Now part of the global Hotmart Company portfolio, whose platforms have helped creators earn more than $10 billion, Teachable continues to take the creator economy by storm as a true industry leader. Together, Teachable and Hotmart are delivering market-leading products that prioritize creator control and flexibility, alongside meaningful partnership and support from our team. If you have big ideas, relish the chance to challenge convention, and deeply believe in the power of creators to shape the future, we want you on our team!

About Your Team

Growth Marketing at Teachable focuses on bringing more creators to our platform by optimizing each step of the growth funnel. We work closely with Product, Partnerships and Brand & Content, in a fast-paced, results-driven environment. We embrace testing new hypotheses, fail fast and quickly apply those learnings through a very data-driven approach. We're always adapting as both our company and industry continue to evolve, while keeping the ultimate goal of connecting with and supporting creators.

What is the Role?

We're hiring an SEO Lead who not only excels at traditional SEO but also thrives in leveraging cutting-edge AI technologies to supercharge growth. You'll report directly to the Senior Lead, Acquisition, collaborating cross-functionally with teams in content, paid marketing, product, engineering, and analytics to build advanced, AI-driven SEO strategies that elevate Teachable’s visibility and organic growth.

You'll be at the forefront of integrating AI tools and workflows ranging from generative AI for content ideation to advanced analysis tools for keyword discovery, intent mapping, and competitive intelligence. You’re comfortable pushing beyond traditional SEO to proactively experiment, iterate, and innovate with AI.

In this role you'll:

  • Develop and execute comprehensive, AI-enhanced SEO strategies that achieve measurable growth in organic acquisition and engagement.
  • Prototype and launch AI-powered workflows to improve speed, personalization, and targeting in SEO content and site optimization (e.g., GPT-generated recommendations, automated keyword clustering, or AI-driven content briefs).
  • Build and ship MVPs of growth experiments using no-code/low-code tools (e.g., Retool, Zapier, or Vercel) or custom scripts independently.
  • Automate repetitive SEO workflows, from content audits and performance reporting to competitive intelligence gathering and technical SEO monitoring.
  • Leverage APIs, webhooks, and LLMs to create scalable, smarter SEO infrastructure.
  • Act as an internal multiplier by sharing tools, playbooks, and internal agents that help marketing and content teams move faster.
  • Collaborate closely with design, product, and analytics teams to test and refine AI-driven strategies that unlock new organic growth opportunities.
  • Educate internal stakeholders on AI-enhanced SEO best practices and support teams in adopting new AI tools and workflows.
  • Continuously explore new AI trends, tools, and techniques to maintain...

Application Instructions:

[Not Specified]

Company Information:

Teachable is trusted by creator-educators around the world to grow their impact and income. From online courses and communities to memberships and downloads, Teachable's digital learning products help creator-educators drive meaningful connection and sustainable revenue. Teachable is now part of the global Hotmart Company portfolio.

Skills

SEO
Growth Marketing
Data-driven approach
Hypothesis testing
Funnel optimization

Teachable

Platform for creating and selling online courses

About Teachable

Teachable provides a platform for individuals and businesses to create, market, and sell online courses and coaching services. Users can build their own online schools using tools for course creation, such as video hosting, quizzes, and customizable templates. The platform also includes marketing features like landing pages, email marketing, and affiliate programs to help creators reach more students. Teachable operates on a tiered subscription model, allowing users to select plans based on their needs, and takes a small percentage of sales made through the platform. This aligns the company's success with that of its users, as over 100,000 creators have sold more than $1 billion in courses. Teachable stands out in the growing e-learning market due to its user-friendly interface and scalability, making it easy for creators to expand their reach without significant additional costs. The goal of Teachable is to empower creators to turn their knowledge into profitable online businesses.

New York City, New YorkHeadquarters
2014Year Founded
$13.1MTotal Funding
ACQUISITIONCompany Stage
EducationIndustries
201-500Employees

Benefits

Remote-first culture
Comprehensive Health, Dental, & Vision benefits
Generous PTO
Parental leave
4% 401(k) with match
Supplemental student loan repayment assistance or professional education stipend
Tax-free commuter benefit
Gym/Wellness reimbursement up to $100 in pre-tax dollars per month
One-time $500 Work from Home (WFH) purchase card for new hires and ongoing WFH monthly reimbursement for certain home expenses of up to $100 per month
Headspace subscription
$250 Donation Match Program

Risks

Emerging competitors with significant capital pose a threat to Teachable's market position.
AI-driven features may face challenges related to data privacy and user trust.
Reliance on third-party integrations could affect service continuity if partners face issues.

Differentiation

Teachable offers a user-friendly platform for creating and selling online courses.
The platform supports diverse content types, including video, books, and webinars.
Teachable provides integrated marketing tools like landing pages and email marketing.

Upsides

Teachable's AI-driven features enhance personalized learning experiences for users.
The rise of micro-credentials offers new opportunities for Teachable's course offerings.
Cohort-based courses are gaining popularity, aligning with Teachable's community-driven approach.

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