SEO Content Strategist at Forbes

United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Media, PublishingIndustries

Requirements

Bachelor’s degree or equivalent experience (technical or analytical field a plus)
2-3 years of experience in SEO; Publisher experience is a plus
Experience conducting keyword research and Trends analysis with Google Trends as well as other tools to monitor real-time trends in news
A strong understanding of Google’s news algorithm and the key factors that can impact visibility in news search results
Strong communication skills
Well organized with a good eye for detail
Team player with all-hands-on-deck attitude and an entrepreneurial mind-set
A willingness to experiment, iterate, innovate, and fail quickly
Ability to work Eastern Standard Time (EST) hours

Responsibilities

Identify new coverage opportunities by conducting competitive analysis to identify gaps in content
Perform trends research to identify and prioritize which stories and topics our editors and contributors should cover/update to meet our readers’ needs in the key moments of their Journey
Partner with our editorial team to strategize and create a robust evergreen content calendar to proactively anticipate seasonal trends with our readers’ questions in mind
Track and report on our presence across answer engine responses to uncover structural patterns that may lead to increases in citations
Create content briefs that layout the most optimal structure for improved rankings on search and inclusion in LLM responses
Build bi-weekly and monthly reporting that highlight traffic trends and identify categories/authors with strong topical authority
Train our contributors on how to optimize evergreen stories for search and AI citations, honing in on the importance of page titles, headlines, internal links, meta descriptions, sentiment analysis, and FAQs
Identify opportunities to keep content fresh and relevant, highlight problematic elements that potentially harm performance (e.g. broken links in content)
Perform keyword research to create thorough content briefs that align with SEO and editorial best practices

Skills

SEO

Content Strategy

Competitive Analysis

Trends Research

Evergreen Content

Audience Growth

Keyword Research

Forbes

Media company providing business news and insights

About Forbes

Forbes provides news, analysis, and information on various topics such as business, investing, technology, entrepreneurship, leadership, and lifestyle. It serves business professionals, investors, entrepreneurs, and affluent consumers who need reliable information for decision-making. Forbes operates through both print and digital platforms, reaching its audience effectively. The company generates revenue through advertising in its magazine and on its website, premium subscriptions for exclusive content, and sponsored articles that align with its editorial standards. Additionally, Forbes hosts events and conferences, contributing to its income through ticket sales and sponsorships. The goal of Forbes is to deliver valuable insights and information to its audience, helping them navigate the complexities of the business world.

New York City, New YorkHeadquarters

1917Year Founded

$389.1MTotal Funding

SPAC_IPOCompany Stage

Consumer Goods, EntertainmentIndustries

10,001+Employees

Benefits

Hybrid Work Options

Remote Work Options

Risks

AI search engine 'Adelaide' may face data privacy and user trust challenges.

Reliance on contributors could lead to inconsistencies in content quality.

Dependency on Google Cloud for AI initiatives poses operational risks.

Differentiation

Forbes' 'Adelaide' AI search platform offers personalized search experiences for users.

Forbes' contributor model allows a wide network of writers to publish directly.

Forbes' diverse publications cater to various interests, from business to lifestyle.

Upsides

Forbes' AI search platform could increase user engagement and ad revenue.

Recognition as M&A Middle Market Firm of the Year enhances Forbes' financial advisory reputation.

Involvement in sustainable projects attracts environmentally-conscious advertisers and readers.

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