SEO Account Manager at Pattern

Melbourne, Victoria, Australia

Pattern Logo
Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
eCommerceIndustries

Requirements

  • Minimum of 4+ years’ experience working on SEO projects
  • Permitted to work permanently in Australia with no restriction on hours (e.g., citizen, permanent resident)
  • BA in Marketing or a similar discipline
  • Excellent communication skills both verbal and written
  • First-class ability to prioritise and manage own workload
  • Strong presentation and proven client facing and communication skills
  • Demonstrable interpretation of data and information gathering skills
  • Use of analytics tools and ability to generate reports
  • Experience with leading analytics and SEO platforms such as Google Analytics, Google Search Console, Screaming Frog, BrightEdge, SEMRush, Ahrefs
  • Familiar with on page and off page optimisation techniques
  • Strong understanding of natural search
  • Experience delivering high level SEO consultancy
  • Logical and analytical thinker with strong initiative

Responsibilities

  • Independently manage and take ownership of a portfolio of clients
  • Plan, organise and develop all client deliverables and communications
  • Conduct and deliver high-standard client meetings and presentations
  • Conduct and create high-standard client training as required
  • Escalate client problems or issues with SEO Department Director in advance of them arising, or as soon as these occur
  • Understand and convey the technical principles of SEO
  • Analyse and propose solutions to client SEO issues as and when they occur
  • Conduct SEO audits and competitor analysis
  • Conduct Keyword Research & Keyword Mapping, Technical Audits, Backlink Analysis
  • Develop content that is not only SEO-driven but can be leveraged through social channels
  • Keep up to date on new developments in SEO, actively researching, testing and proposing new approaches to improving search engine rankings
  • Assist in client SEO strategy when retainer renewals are planned and ensure proposed strategy will help clients achieve their KPIs
  • Support SEO Department Director developing client proposals for new business opportunities
  • Grow existing client engagements by identifying opportunity areas and selling-in to clients
  • Regularly review lines of delivery to ensure they are still in accordance with best practice organic visibility
  • Develop new products in line with market expectations and in anticipation of market trends
  • Develop blog content for the Pattern website to provide fresh thought-leadership within the SEO industry
  • Attend webinars and networking events where necessary

Skills

SEO
SEO Strategy
Organic Search
Client Management
eCommerce
Account Management
Presentations
Client Training
Digital Marketing

Pattern

Ecommerce acceleration and competitive analysis

About Pattern

Pattern.com focuses on ecommerce acceleration, particularly on Amazon, by providing a free digital shelf management software that analyzes data from millions of searches and products. This tool uses machine learning to give brands insights into their competition, helping them optimize their product listings. Unlike competitors, Pattern.com offers both free tools and premium services, including market insights and consultancy, to help brands grow on Amazon. The company's goal is to empower brands to enhance their visibility and sales on one of the largest online marketplaces.

Lehi, UtahHeadquarters
2013Year Founded
$269.4MTotal Funding
GROWTH_EQUITY_VCCompany Stage
Data & Analytics, Consulting, Consumer GoodsIndustries
1,001-5,000Employees

Risks

Increased competition from AI-driven ecommerce platforms could erode Pattern's market share.
The rapid growth of Amazon's third-party sellers may dilute Pattern's service effectiveness.
The partnership with Giggster may divert focus from core ecommerce services.

Differentiation

Pattern offers a free digital shelf management tool for Amazon sellers.
The company uses machine learning to provide customized insights for product optimization.
Pattern's premium services include deep market insights and patented technology solutions.

Upsides

Pattern was named one of the World's Most Innovative Companies in 2024.
The launch of the Shelf inventory solution expands Pattern's service offerings.
Pattern's AI models enhance seller performance across multiple retail marketplaces.

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