Senior Visual Designer, Brand Marketing at Dow Jones

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Media, Marketing, EventsIndustries

Requirements

5–7 years of experience in brand design and visual design, with proven ability to create and refine visual identities
Deep brand design experience, with expertise in visual design and UI/website design
Demonstrated excellence in typography and digital type hierarchy
Experience in event branding or design for event marketing (a plus)
Working knowledge of CMS tools, including WordPress
Dynamic, highly skilled, and collaborative mindset

Responsibilities

Create new visual identities and extend or refine existing identities across event marketing initiatives and websites
Ensure brand consistency, quality, and fidelity while adapting visual expression for seasonal and cyclical events marketing
Apply expert knowledge of typography, type hierarchy, color, and composition across visual and digital experiences
Design and refine websites and digital platforms for events, implementing and expanding events visual identities, and applying UI best practices and UX foundations
Produce high-fidelity, dev-ready Figma files that reflect brand standards and visual identities
Work closely with development teams to ensure design intent is accurately translated into functional digital experiences
Apply responsive design, accessibility, and usability standards to all digital assets
Act as a brand advocate, supporting decision-making that aligns with strategic goals and brand guidelines
Partner with Events Marketing, UX, and Dev/Eng teams to plan, execute, and iterate design solutions
Participate in design reviews, feedback cycles, and brainstorming sessions to ensure high-quality output
Understand the cyclical nature of events marketing, including phases of campaign planning, promotion, and post-event activities
Flex brand identities to reflect seasonal changes and event-specific needs while maintaining foundational brand principles
Stay current on event marketing trends, competitor activity, and industry best practices, and share insights to inspire innovation
Develop, evolve, and implement visual identities for events, designing both foundational elements and flexible adaptations
Design and iterate websites and digital touchpoints that align with UX principles and CMS requirements
Champion brand consistency and elevate visual design standards across events projects
Ensure all outputs are on-brand, visually compelling, and optimized for audience engagement
Use advanced Figma functionality for theming tokens and components
Collaborate with cross-functional teams, including Events Marketing, UX, and Development, to deliver high-quality design on time
Maintain awareness of industry trends in branding, web design, typography, and events marketing to inspire innovation

Skills

Key technologies and capabilities for this role

Visual DesignBrand DesignUI DesignTypographyType HierarchyFigmaWebsite DesignDigital DesignUX Foundations

Questions & Answers

Common questions about this position

Is this a remote position or does it require working in an office?

The job is located in NYC, indicating an office-based role in New York City.

What skills are required for the Senior Visual Designer role?

Key skills include deep brand design experience, expertise in visual design and UI/website design, excellence in typography and digital type hierarchy, Figma proficiency, knowledge of CMS tools like WordPress, and understanding of responsive design, accessibility, and usability standards. Experience in event branding is a plus.

What is the salary or compensation for this position?

This information is not specified in the job description.

What is the team structure and reporting for this role?

This is a full-time role reporting to the Events Design Lead in the Brand Marketing team, involving collaboration with Brand, Marketing, UX, and Development teams.

What makes a strong candidate for this Senior Visual Designer position?

A strong candidate has deep brand design experience, expertise in visual and UI/website design, excellence in typography, and the ability to collaborate across teams while balancing brand consistency with flexibility for events marketing.

Dow Jones

Provides business news and financial data

About Dow Jones

Dow Jones provides business news, financial information, and data intelligence to financial firms, professionals, and investors globally. Its main products include the Wall Street Journal, Dow Jones Newswires, and Factiva, which offer timely news, exclusive insights, and comprehensive data sets. Additionally, Dow Jones offers risk and compliance solutions to help businesses navigate issues like anti-money laundering and economic sanctions. Unlike many competitors, Dow Jones focuses on a subscription-based model, data licensing, and advertising revenue, utilizing its extensive media and data resources to equip clients with the necessary information for informed decision-making.

New York City, New YorkHeadquarters

1881Year Founded

ACQUISITIONCompany Stage

Fintech, Financial ServicesIndustries

5,001-10,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Comprehensive Healthcare Plans

Comprehensive Medical, Dental and Vision Insurance Plans

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

Paid Time Off

Paid Vacation

Paid Maternity and Paternity Leave

Family Care Benefits

Family Care Benefits & Caregiving Support

Commuter Transit Program

Subscription Discounts

Employee Referral Program

Education Benefits

Retirement Plans

Comprehensive Insurance Plans

Lifestyle programs & Wellness Resources

Risks

Competition from digital-native platforms like Bloomberg and Reuters is increasing.

AI-generated content threatens traditional journalism models.

Subscription fatigue may impact Dow Jones' revenue model.

Differentiation

Dow Jones offers a unique blend of news, data, and risk compliance solutions.

The Wall Street Journal is America's largest newspaper by total average circulation.

Dow Jones provides content in 28 languages, enhancing global reach.

Upsides

Increased demand for real-time financial news boosts subscription-based services.

AI-driven journalism tools enhance content creation and personalization.

Growing importance of ESG data creates opportunities for expanded offerings.

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