Babylist

Senior Software Engineer, Registry

United States

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
E-commerce, Baby Products, BiotechnologyIndustries

Who We Are

Babylist is the trusted platform for millions of growing families. For over a decade, Babylist has been the technology solution for expecting parents and the community that supports them, expanding from baby registry into a full-service platform that helps parents make decisions with confidence, stay connected, and build happy and healthy families. Every year Babylist helps over 9M people make purchases through its registry, app, ecommerce shop, and comprehensive product guides. The Babylist ecosystem now includes Babylist Health, which provides access to products and services including insurance-covered breast pumps, Expectful, a new voice in health and wellness for pre-pregnancy through postpartum care, and The Push, a branded content studio that works with the biggest companies in the baby space. With over 59M monthly pageviews and 1.2M TikTok followers, Babylist is a generational brand leading the $88 billion baby product industry. To learn about Babylist’s registry options, editorial content, and more, visit www.babylist.com

Our Ways of Working

Babylist thrives as a remote-first company, with HQ team members located across the U.S. and Canada. We meet in person twice a year—once as a company and once by department to strengthen the relationships that power our work. We show up consistently, stay purpose-driven, and achieve results —together, from anywhere.

Our Tech Stack

  • Ruby on Rails
  • React
  • AWS
  • Sidekiq
  • MySQL
  • Redis

What the Role Is

Babylist is looking for a Senior Software Engineer to join the Registry engineering team. This team is responsible for the end-to-end experience of building and sharing your Babylist registry: used and loved by millions of parents and gift givers. Product areas include product recommendations, baby shower kits, third party order tracking, and other registry management tools. You’ll work closely with Product, Design, Data and other stakeholders to design and build new features and experiences for our registrants.

Who You Are

  • A high-performing engineer with 6+ years experience delivering end to end solutions that drive business growth.
  • An exceptional problem solver.
  • Skilled and experienced in Ruby on Rails and React.
  • Able to deliver elegant, effective software solutions in a timely manner.
  • A clear, friendly, and open-minded communicator.
  • Passionate about making measurable improvements for our customers, and using data to drive growth.

How You Will Make An Impact

  • Provide thought leadership around process, tooling, systems, and software architecture. We benefit by more knowledge and learning how others solve problems. You will feel excited to bring in new ways of solving problems
  • Improve and help maintain existing systems. Friction in the development process slows us down and has a large opportunity cost. You relish the opportunity to improve test coverage and delete thousands of lines of code
  • Work closely with product owners to design, implement and deploy systems to support and scale user shopping experiences, research and recommendation, personalizing and extending the Registry experience
  • Working in a close, supportive team solving real-world problems and making decisions
  • Mentoring other team members through design and architecture planning, code reviews, and knowledge-sharing sessions
  • Identifying opportunities for new product initiatives founded on your knowledge of the technical landscape and web platform capabilities

Why You Will Love Working At Babylist

  • We invest in the infrastructure you’ll need to be supported and successful: tools, opportunities to connect with colleagues, and a stipend to help you set up your office
  • We build products that have a positive impact on millions of people’s lives
  • We work at a sustainable pace which means work/life balance is a real thing here
  • We believe technology and data can solve hard problems
  • We believe in exceptional management
  • We offer competitive pay and meaningful benefits

Skills

Ruby on Rails
React
AWS
Sidekiq
MySQL
Redis
Software Engineering
Product Recommendations
Order Tracking
Registry Management

Babylist

Comprehensive baby registry platform for parents

About Babylist

Babylist provides a universal baby registry platform that allows expecting and new parents to compile baby products from any store, including popular retailers like Amazon, Target, and Etsy. The platform features an interactive checklist and expert-vetted guides to assist parents in making informed choices about baby gear and essentials. Babylist differentiates itself from competitors by offering a comprehensive solution that combines affiliate marketing, direct sales, and curated product recommendations, generating revenue through affiliate commissions, exclusive curated kits, and advertising partnerships. The company's goal is to simplify the baby registry process for parents, ensuring they have all the necessary items for their growing families while enhancing user engagement with offerings like a free box of goodies for new registrants.

Oakland, CaliforniaHeadquarters
2011Year Founded
$38.9MTotal Funding
SERIES_CCompany Stage
Education, Consumer GoodsIndustries
501-1,000Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Parental Leave
401(k) Retirement Plan
401(k) Company Match
Health Savings Account/Flexible Spending Account
Paid Vacation
Paid Sick Leave
Remote Work Options
Flexible Work Hours
Wellness Program
Mental Health Support
Company Equity

Risks

Increased competition from Lalo could draw customers away from Babylist.
Integration challenges with Expectful may distract from Babylist's core business.
Reliance on affiliate marketing exposes Babylist to changes in partner terms.

Differentiation

Babylist offers a universal registry platform integrating products from any store.
The platform combines affiliate marketing, direct sales, and curated recommendations for revenue.
Expert-vetted guides and interactive checklists enhance informed decision-making for parents.

Upsides

Acquisition of Expectful expands Babylist's offerings into health and wellness.
Growing demand for eco-friendly products aligns with Babylist's product recommendations.
AI integration can enhance personalized shopping experiences on Babylist's platform.

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