GEO Strategy Lead
JasperSalary not specified
Full Time
Senior (5 to 8 years), Expert & Leadership (9+ years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Social Media Marketing, Influencer Marketing, Digital Marketing, SaaSIndustries
Requirements
- Strategic leadership in developing and executing SEO strategies across technical, on-page, content, off-site, and AI search
- Ability to define SEO goals, KPIs, and reporting frameworks connecting performance to revenue growth
- Expertise in keyword research, content gap analysis, SERP opportunity assessments, and AI search opportunities
- Proficiency in creating SEO-driven content plans, briefs, page structures, and leveraging proprietary data for E-E-A-T methodology
- Advanced skills in on-page optimizations (metadata, internal linking, schema, site architecture)
- Experience managing technical SEO (site speed, Core Web Vitals, structured data, crawl/indexation, CMS optimization like Contentful)
- Capability to build frameworks for monitoring rankings, visibility, and performance
- Knowledge of off-page SEO, including authority-building and high-quality backlink acquisition
- Ability to audit and revitalize content for freshness, keyword alignment, and competitive differentiation
- Partnership experience with Analytics, Data, Web, Content, Creative, and Product Marketing teams
- Proficiency with tools like Amplitude, GA4, and GSC for revenue-focused decisions
- Mentoring skills for junior SEO contributors
Responsibilities
- Own Later’s full SEO strategy across technical, on-page, content, off-site, and AI search to drive sustainable organic growth across all business lines
- Define SEO goals, KPIs, and reporting frameworks linking to revenue growth
- Provide actionable insights on trends, opportunities, and performance to Demand Gen, marketing team, and senior leadership
- Lead keyword research, content gap analysis, SERP assessments, and AI search opportunities
- Create and deliver SEO-driven content plans using E-E-A-T and proprietary data
- Execute advanced on-page optimizations
- Manage technical SEO initiatives including site speed, Core Web Vitals, structured data, crawl/indexation, and CMS optimization
- Build scalable monitoring frameworks for rankings, visibility, and performance
- Drive off-page SEO efforts for authority and backlinks
- Regularly audit and revitalize content
- Partner with Analytics and Data teams to leverage insights from Amplitude, GA4, and GSC
- Collaborate with Web, Content, and Creative teams for integrated campaigns
- Partner with Content on SEO-driven plans embedding E-E-A-T and 10x competitor strategy
- Partner with Web for technical SEO, site health, and on-site optimizations
- Partner with Product Marketing to embed SEO into GTM and campaigns
- Mentor junior SEO contributors
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What will I be doing as the Senior SEO Manager?
You'll own Later’s full SEO strategy across technical, on-page, content, off-site, and AI search, lead keyword research and content gap analysis, execute on-page optimizations, and provide insights to leadership on trends and performance.
Who does this role report to?
The Senior SEO Manager reports to the VP of Demand Generation.
Is this a remote position or does it require office work?
This information is not specified in the job description.
What is the salary or compensation for this role?
This information is not specified in the job description.
What kind of experience makes a strong candidate for this position?
A strong candidate will have expertise in leading SEO strategies, technical execution like on-page optimizations and keyword research, and the ability to partner cross-functionally while driving revenue-connected KPIs.
Later
Social media management and influencer marketing tools
About Later
Later provides tools for social media marketing, focusing on helping marketers, brands, and influencers create engaging content and measure their results. Its main products include Later Influence, which automates influencer marketing campaigns and connects brands with influencers; Later Social Media Management, a tool for planning, scheduling, and analyzing social media posts; and Later Link in Bio, which allows users to drive traffic to multiple destinations from a single link in their bio. Unlike many competitors, Later emphasizes a subscription model that offers various service tiers, ensuring continuous updates and support for users. The company's goal is to establish the first "Social Revenue" platform, enabling clients to achieve predictable and measurable returns from their social media activities.
Vancouver, CanadaHeadquarters
2014Year Founded
$3.7MTotal Funding
SEEDCompany Stage
Consumer Software, Consumer GoodsIndustries
1,001-5,000Employees