Senior Research Executive at Nielsen

Prague, Czechia

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

FMCG, Retail, Market ResearchIndustries

Requirements

7+ years of experience in Market Research/ Consumer Insights
Experience in servicing and managing clients
Good knowledge of quantitative research methodologies, qualitative is a plus
Experience in working with FMCG, Retail Clients will be a plus
Knowledge and experience in shopper, and brand research will be a plus
Strong business acumen, strategic perspective and good knowledge of market dynamics
Good organizational skills
Native Czech and fluent English (both verbal and written)

Responsibilities

Run end-to-end research projects in strong cooperation with other members of both execution and sales teams
Being a contact person for key existing Clients, developing existing and new Client relations to expand the business
Presentations to Clients both in Czech and English
Learn new methodologies (from NIQ learning resources), keeping up to date with the newest solutions for Clients

Skills

Market Research

Consumer Insights

Quantitative Research

Qualitative Research

Client Management

Business Development

FMCG

Retail

Shopper Research

Brand Research

Presentations

Czech

English

Nielsen

Global measurement and data analytics provider

About Nielsen

Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.

Town of Clarkstown, New YorkHeadquarters

1963Year Founded

$45.1MTotal Funding

ACQUISITIONCompany Stage

Data & Analytics, ConsultingIndustries

10,001+Employees

Benefits

Health Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Risks

Competition from digital-native analytics firms threatens Nielsen's market share.

Privacy regulations may impact Nielsen's data collection capabilities.

Private equity acquisition could lead to strategic shifts misaligned with client needs.

Differentiation

Nielsen offers comprehensive cross-platform measurement solutions, including mobile media markets.

The Diverse Media Equity program elevates diverse-owned media companies' visibility.

Nielsen Impact Score evaluates marketing value of university athletic programs.

Upsides

Acquisition of Telephia enhances Nielsen's mobile media measurement capabilities.

Partnerships with P&G and NMSDC support diverse media representation.

Collaboration with TikTok improves digital audience measurement services.

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