Senior Professional, Global Football Communications at Nike

Beaverton, Oregon, United States

Nike Logo
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Sports, Consumer Goods, EntertainmentIndustries

Requirements

  • Experience supporting communications initiatives in sports entertainment, global brands, or related industries
  • Proven track record as a communications professional, preferably with large consumer brands, sports organizations, teams, or agencies focused on sports (football preferred), culture, and global brands
  • Strong written and verbal communications skills, with ability to articulate in a digital landscape
  • Ability to monitor global football, communication, and social trends, news, and stories, and share effectively with the team
  • Awareness of key opinion leaders shaping football in media, social media, content, experiences, gaming, etc
  • Experience supporting communications strategies in sports, global brands, with athletes, teams, and leagues
  • Understanding of the global football landscape, especially in new media, including consumer and digital trends, challenges, and opportunities
  • Highly collaborative and independent, with sound judgment and ability to manage multiple priorities in a fast-paced environment
  • Ability to apply knowledge of consumer and media insights, trends, and intelligence related to storytelling

Responsibilities

  • Support the development and execution of global communications plans for Nike Football, ensuring alignment with seasonal priorities and brand voice
  • Build and maintain content line plans and story maps for assigned initiatives, connecting product launches, athlete/club moments, and cultural trends across channels
  • Draft and adapt compelling narratives and messaging for multiple audiences and platforms, ensuring clarity and consistency
  • Coordinate global team integration and asset readiness for storytelling across earned media, creators, and speaking opportunities to amplify Football campaigns globally
  • Manage day-to-day stakeholder communication across product, brand, sports marketing, and regional teams to keep projects on track
  • Plan and execute events and activations, including product unveilings and athlete appearances, ensuring operational excellence
  • Maintain seasonal calendars, project timelines, and status updates
  • Support communications strategies and storytelling that build energy, connection, and signalling for Nike as the leading brand in global football
  • Enable integration with communications teams and cross-functional partners to ensure collective action

Skills

Key technologies and capabilities for this role

Communications PlanningStorytellingSports MarketingMedia InsightsConsumer InsightsBrand CommunicationsCross-Functional CollaborationFootball Communications

Questions & Answers

Common questions about this position

What is the location for this Senior Professional, Global Football Communications role?

The position is based in Beaverton, OR.

What salary or compensation is offered for this position?

This information is not specified in the job description.

What key skills are required for this communications role?

Required skills include strong written and verbal communications skills for the digital landscape, ability to monitor global football trends and share insights, awareness of key opinion leaders in football media and social, experience supporting sports communications strategies, and understanding of the global football landscape with digital trends.

What is the team structure for this role at Nike?

This role reports into the Senior Director Communications, Nike Football and Kids, and collaborates with cross-functional teammates across global and geo communications, business, brand management, sports marketing, league and federation partners, and internal stakeholders.

What experience makes a strong candidate for this position?

A strong candidate has experience supporting communications initiatives in sports entertainment or global brands, preferably for a large consumer brand, sports organization, teams, or agency focused on sports (football a plus), and understands evolving media landscapes.

Nike

Designs and sells athletic footwear and apparel

About Nike

Nike designs, manufactures, and sells a variety of footwear, apparel, equipment, and accessories aimed at athletes, fitness enthusiasts, and everyday consumers. Their products are created to be stylish and performance-oriented, catering to the needs of a diverse clientele. Nike operates through multiple sales channels, including retail stores, online platforms, and third-party retailers, and enhances its brand image through endorsements from well-known athletes and sports teams. A key aspect of Nike's approach is its membership program, which offers exclusive access to products and content, fostering a deeper connection with consumers. Unlike many competitors, Nike places a strong emphasis on sustainability and corporate responsibility, integrating these values into its operations and product development. The company's goal is to continue growing by creating products that resonate with consumers while promoting positive social and environmental impact.

Beaverton, OregonHeadquarters
1964Year Founded
IPOCompany Stage
Consumer Software, Social Impact, Consumer GoodsIndustries
10,001+Employees

Benefits

Health Insurance
Remote Work Options
Flexible Work Hours

Risks

Emerging sportswear brands increase competition through digital marketing and direct sales.
Rising raw material costs could impact Nike's profit margins.
Consumer backlash over labor practices could harm Nike's brand reputation.

Differentiation

Nike integrates electronics into footwear for active recovery, enhancing product innovation.
The company capitalizes on retro designs, appealing to nostalgic consumers.
Nike's strong brand loyalty is bolstered by high-profile athlete endorsements.

Upsides

Nike's partnership with Oaklands Wolves boosts brand visibility among younger demographics.
Significant investments indicate strong investor confidence in Nike's growth prospects.
Nike's recognition as a socially responsible stock appeals to environmentally conscious investors.

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