Senior Product Marketing Manager, SMB Audience + Digital Growth at Hiya

Seattle, Washington, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Telecommunications, SaaS, Voice Intelligence, TechnologyIndustries

Requirements

3–6 years in SaaS product marketing, growth marketing, or a hybrid PMM / growth role
Hands-on experience with digital or product-led growth: website optimization, trials, activation journeys
Ability to turn complex capabilities into clear, outcome-driven messages for SMB buyers
Comfort working with funnel data, conversion metrics, and A/B testing to guide decisions
Strong cross-functional collaborator across product, marketing, design, and sales
Curiosity for user behavior and how small optimizations drive outsized results
Embody Hiya’s key values: Serving our customers, Doing rather than observing, Improving ourselves and our business, Owning and holding ourselves accountable for success, and Leading by showing up with a point of view, engaging in open discussion, listening respectfully to others opinions and committing to decisions

Responsibilities

Go-to-market strategy: define and execute the GTM plan for SMB and self-serve segments across Hiya’s product portfolio
Product partnership: work with the Product team to identify market opportunities, validate product–market fit for new SMB offerings, and shape roadmaps based on customer insights
Audience clarity: develop ICPs, segmentation frameworks, and messaging that speaks directly to SMB buyers
Self-serve funnel: partner with Product, Demand Gen, and Lifecycle teams to improve acquisition, sign-up, nurture, and activation flows that increase conversion and adoption
Conversion experiments: design and test packaging, pricing, and journey optimizations to increase trial-to-paid rates and average revenue per account
Campaign development: drive scalable, automated growth through website, email, and in-product programs
Product storytelling: turn technical capabilities into simple, compelling narratives across web, ads, and lifecycle channels
Performance analysis: track and interpret conversion, retention, and revenue metrics to guide roadmap priorities and marketing investments

Skills

Product Marketing

Go-to-Market Strategy

GTM

SMB Marketing

Digital Growth

Self-Service Experience

Audience Strategy

Messaging

Campaigns

Data-Driven Optimization

Storytelling

Hiya

Caller ID and call protection services

About Hiya

Hiya enhances caller identification and provides call protection services in the telecommunications market. Its main product is a mobile app that helps users identify incoming calls and block unwanted ones, such as spam or scam calls. The app is user-friendly and has over 5 million users, offering peace of mind for individuals by filtering out unwanted calls and identifying important ones. For businesses, Hiya improves call answer rates and customer engagement by ensuring their calls are recognized and trusted. Hiya differentiates itself from competitors by partnering with mobile carriers and technology firms to integrate its services directly into their offerings. The company's goal is to address the growing issue of unwanted and fraudulent calls, enhancing communication security for both individuals and businesses.

Seattle, WashingtonHeadquarters

2016Year Founded

$22.1MTotal Funding

EARLY_VCCompany Stage

Consumer Software, Enterprise SoftwareIndustries

51-200Employees

Senior Product Marketing Manager, SMB Audience + Digital Growth at Hiya

Requirements

Responsibilities

Skills

Hiya

About Hiya

Risks

AI-generated deepfake voices challenge Hiya's fraud detection capabilities.

Generative AI and robocalls complicate differentiation between legitimate and fraudulent calls.

Regulatory changes in telecommunications could impact Hiya's operations.

Differentiation

Hiya integrates AI voice detection to enhance fraud prevention capabilities.

Hiya's caller ID solution is recognized as a High Performer in G2's 2024 report.

Hiya Registration ensures legitimate business calls aren't mislabeled as spam.

Upsides

Hiya's AI voice detection can detect AI-generated voices in real-time.

Hiya's recognition in G2's report can attract more enterprise clients.

Hiya Registration addresses a critical pain point for businesses globally.