Senior Product Manager, Marketing at DraftKings

Boston, Massachusetts, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Gaming, Marketing Technology, AIIndustries

Requirements

Bachelor’s Degree in Computer Science, Marketing, Data Science, or any suitable combination of education, training, and experience
At least 5 years of experience in product management, with a focus on marketing technology, digital advertising platforms, or growth-focused products
Deep expertise in the digital advertising ecosystem—including attribution models, DSPs, MMPs, and campaign optimization technologies
Strong analytical mindset with a data-driven approach to prioritization, experimentation, and decision-making
Demonstrated experience applying A/B testing and experimentation frameworks to drive product iteration and performance
Familiarity with machine learning applications in martech and a track record of building automated, scalable solutions
Proven ability to operate effectively in complex, fast-paced, and cross-functional environments
Excellent communication and storytelling skills, with the ability to align stakeholders and influence product direction across teams
A strong sense of ownership and accountability, with a passion for solving complex problems and driving continuous improvement

Responsibilities

Define and lead the strategic roadmap for marketing platform capabilities that power scalable, data-driven growth across the business
Guide cross-functional teams through discovery, development, launch, and iteration of tools that drive paid media performance, creative optimization, and campaign efficiency
Translate vision into clear product requirements, success metrics, and business cases that align with marketing and company-wide objectives
Collaborate with Engineering, Data Science, Analytics, and Marketing to ensure seamless, scalable, and privacy-compliant product delivery
Evaluate and integrate third-party marketing technologies to expand platform functionality and improve execution speed
Use experimentation frameworks and performance data to prioritize investments and optimize key growth metrics like CAC, LTV, and ROI
Apply machine learning and automation strategies across the marketing stack to improve targeting, measurement, and operational scale
Influence platform and marketing strategy through structured thinking, clear communication, and a deep understanding of performance levers

Skills

Key technologies and capabilities for this role

Product ManagementMartechGrowth MarketingRoadmap PlanningCross-functional CollaborationData-driven ExperimentationPaid MediaCreative OptimizationCampaign ManagementMachine LearningAutomationA/B TestingCACLTVROIPrivacy Compliance

Questions & Answers

Common questions about this position

What experience is required for the Senior Product Manager, Marketing role?

Candidates need at least 5 years of experience in product management focused on marketing technology, digital advertising platforms, or growth-focused products, plus deep expertise in the digital advertising ecosystem including attribution models, DSPs, MMPs, and campaign optimization technologies.

What education is required for this position?

A Bachelor’s Degree in Computer Science, Marketing, Data Science, or any suitable combination of education, training, and experience is required.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What makes a strong candidate for this Senior Product Manager role?

A strong candidate will have a strong analytical mindset, demonstrated experience with A/B testing and experimentation, familiarity with machine learning in martech, and proven ability to collaborate cross-functionally while influencing strategy.

DraftKings

Online platform for fantasy sports and betting

About DraftKings

DraftKings operates in the online gaming and entertainment industry, focusing on daily fantasy sports, sports betting, and online casino games. Users can engage in daily fantasy sports contests for cash prizes, place bets on various sports events, and play casino games like slots, blackjack, roulette, and poker. The platform also includes a marketplace for digital collectibles, allowing users to buy, sell, and trade NFTs of celebrities. DraftKings ensures compliance with gaming regulations, providing a secure environment for its users. Unlike many competitors, DraftKings offers a diverse range of gaming options and revenue streams, attracting a wide audience of sports fans, gamblers, and digital collectors. The company's goal is to create a comprehensive and safe platform for users to enjoy various gaming activities and digital asset trading.

Boston, MassachusettsHeadquarters

2012Year Founded

$911.4MTotal Funding

IPOCompany Stage

Crypto & Web3, GamingIndustries

1,001-5,000Employees

Benefits

Performance Bonus

Company Equity

Risks

Class action lawsuit for alleged unlawful account termination could damage reputation.

Accusations of collusion with FanDuel may lead to antitrust investigations.

Sportsbook+ in New York may face regulatory scrutiny over its subscription model.

Differentiation

DraftKings offers a unique combination of fantasy sports, sports betting, and online casino games.

The company has ventured into the NFT market, expanding its digital collectibles offerings.

DraftKings ensures a secure gaming environment through compliance with gaming authorities.

Upsides

Partnership with Delta Air Lines could open new revenue streams through in-flight gaming.

Launch of Sportsbook+ in New York offers enhanced odds, attracting more subscribers.

Entry into the NFT market taps into the growing digital collectibles trend.

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