Product Manager - Growth
TailscaleSalary not specified
Full Time
Mid-level (3 to 4 years), Senior (5 to 8 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing Technology, SaaS, Small Business ToolsIndustries
Requirements
- 5+ years of Product Management experience in SaaS, SMB, or growth-oriented products
- Proven track record driving measurable customer acquisition or list-building growth
- Deep empathy for small business owners, creators, and early entrepreneurs — you understand how they market and grow their audiences
- Strong understanding of digital marketing fundamentals: lead capture, landing pages, automation, and CRM flows
- Highly collaborative — able to influence and align across Core Product, Engineering, and Growth teams
- Comfortable operating at different altitudes: defining vision while executing on iterative experiments
- Data-driven decision maker who uses experimentation and metrics to guide prioritization
Responsibilities
- Set Direction: Define and execute the product strategy for Campaigns and Content (Lead Magnet, Signup Pages, etc…), balancing near-term activation wins with long-term audience growth
- Modernize Acquisition: Build simple, audience growth first experiences for Campaigns and Content — think link-in-bio, promo codes, and giveaways — that make it effortless for new users to grow their lists
- Customer Value Delivery: Facilitate the ideation, validation, and delivery of customer value, emphasizing iterative improvements and a deep understanding of what's working and not working for our users
- Drive Activation & Conversion: Optimize how early users capture leads and transition into email marketing, improving the path from first signup to first send
- Collaborate Cross-Functionally: Partner with Design, Engineering, Marketing, and Growth to ship features that expand reach, drive conversion, and improve onboarding flows
- Use Data to Drive Impact: Identify the biggest opportunities to grow adoption and engagement using insights from usage data, funnel analytics, and customer research
- Champion Simplicity: Ensure the Campaigns and Content experience remains fast, intuitive, and valuable — whether it’s a creator using a QR code or a local business launching a simple signup form
Skills
Product Management
Product Roadmap
Strategic Leadership
Customer Journey
Lead Generation
Campaign Management
Landing Pages
Audience Growth
Cross-functional Collaboration
Constant Contact
Digital marketing solutions for small businesses
About Constant Contact
Constant Contact offers digital marketing solutions for small businesses and nonprofits, focusing on email and social media marketing. Their user-friendly tools help clients create effective marketing campaigns to engage their target audiences and drive sales or donations. Operating on a subscription-based model, Constant Contact provides various pricing tiers to accommodate different business sizes, making their services accessible to all. The company aims to simplify marketing for organizations that may lack the resources or expertise to manage complex campaigns.
Waltham, MassachusettsHeadquarters
1995Year Founded
$420.8MTotal Funding
GROWTH_EQUITY_VCCompany Stage
Consumer Software, Social ImpactIndustries
1,001-5,000Employees
Benefits
Health Insurance
Paid Vacation
Hybrid Work Options
Professional Development Budget
Paid Sick Leave
Paid Holidays
Risks
Increased competition from AI-driven platforms like ActiveCampaign and Mailchimp.
Potential strategic shifts due to the sale of Siris Capital's ownership stake.
Data privacy challenges from integrations with platforms like Square.
Differentiation
Constant Contact offers AI-powered tools like Campaign Builder and BrandKit.
The company integrates with over 300 apps, including Square and HostGator.
Constant Contact provides a subscription-based model with various pricing tiers.
Upsides
Constant Contact is recognized as a market leader in email marketing.
The partnership with Square enhances marketing and transaction capabilities.
Expansion in APAC positions the company for growth in Asia-Pacific.
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