Senior Product Data Analyst at Side

San Francisco, California, United States

Side Logo
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Real Estate, TechnologyIndustries

Requirements

  • Hands-on experience with product analytics (behavioral usage, funnels, feature performance, experimentation) – roughly 65% of time
  • Experience with business analytics (growth, forecasting, portfolio/agent performance) – roughly 35% of time
  • Proficiency managing core analytics tools: Looker, Pendo, BigQuery
  • Comfort working in a complex and evolving problem space with unknowns
  • Flexibility with analysis modalities and strong initiative
  • Ability to manage priorities across multiple stakeholders
  • Experience partnering closely with Product, Design, Engineering, and Data teams
  • Ability to attend key Data ceremonies

Responsibilities

  • Define & Instrument Product Metrics: Partner with PMs, Designers, and Engineers to define KPIs, event schemas, and experiment designs; focus on instrumenting front-end tracking for user behavior data; lead Pendo event/taxonomy implementation, QA, and ongoing governance; build and maintain Looker reports and dashboards for stakeholders across orgs
  • Build the Analytics Layer: Design and maintain Looker Explores, Looks, and dashboards; manage LookML and semantic modeling; set up advanced LookML data structures/models; ensure consistent definitions across teams
  • Synthesize & Communicate Insights: Blend quantitative and qualitative inputs (e.g., Pendo and other usage data, feedback, research) into clear narratives and recommendations for leadership and product squads
  • Own Data Governance: Establish naming conventions, documentation, and data quality standards for product analytics (including UTM standards, user/agent segmentation, and guide/feature metadata)
  • Coach & Uplevel: Run office hours, trainings, and reviews to improve analytics acumen across Product/Design/Engineering; collaborate with Finance Analytics where roadmaps intersect
  • Warehouse & Pipelines: Collaborate with Data Engineering to shape long-term data governance and warehouse strategy
  • Act as the DRI (Directly Responsible Individual) for product analytics from instrumentation through insight
  • Coach colleagues on best practices

Skills

Key technologies and capabilities for this role

Product AnalyticsSQLData InstrumentationEvent TaxonomySemantic LayerDashboardsMetrics DefinitionData GovernanceLookerTableau

Questions & Answers

Common questions about this position

What is the work arrangement or location for this role?

This information is not specified in the job description.

What salary or compensation does this position offer?

This information is not specified in the job description.

What skills and tools are required for the Senior Product Data Analyst role?

The role requires expertise in product analytics including behavioral usage, funnels, feature performance, and experimentation; proficiency with core analytics tools like Looker, Pendo, and BigQuery; and skills in defining metrics, event taxonomy, instrumentation, building semantic layers and dashboards, plus data governance.

What is the team culture like at Side?

The Product team drives product vision and strategic planning, delivers products that delight customers, builds iteratively based on data-directed insights and user feedback, and collaborates deeply with internal partners, customers, Product, Design, Engineering, and Data teams with transparency.

What makes a strong candidate for this Senior Product Data Analyst position?

Strong candidates are comfortable with unknowns in a complex problem space, demonstrate flexibility with analysis modalities, show strong initiative, and can manage priorities across multiple stakeholders.

Side

Empowers top real estate agents with support

About Side

Side Inc. operates in the real estate industry by providing support to high-performing real estate agents and teams. The company allows these agents to maintain full ownership of their businesses while offering them technology and services that streamline operations. Side Inc. has developed a proprietary app that automates transaction management, enabling agents to concentrate on their clients. Unlike traditional brokerages, which cater to all agents, Side Inc. specifically targets top agents, ensuring compliance and good standing in all transactions. The company also helps agents establish their own companies without needing to run a brokerage, providing customized business plans and tools. With a presence in 17 states and plans for further expansion, Side Inc.'s goal is to empower exceptional agents to achieve remarkable results in their careers.

San Francisco, CaliforniaHeadquarters
2017Year Founded
$256.3MTotal Funding
LATE_VCCompany Stage
Enterprise Software, Real EstateIndustries
201-500Employees

Benefits

Competitive compensation packages
Comprehensive medical, dental, and vision
Wellness perks
Flexible work hours and time off
Professional development funds
Transparent culture
Pet friendly workplace
Pre-tax commuter & FSA benefits

Risks

Competition from other tech companies targeting high-performing agents may dilute market share.
Economic downturns could impact revenue streams of Side's partner agents.
Expansion into new states may face regulatory challenges, slowing growth.

Differentiation

Side empowers agents with full business ownership and advanced technology.
The company focuses exclusively on high-performing agents, unlike traditional brokerages.
Side's proprietary app automates transaction management, enhancing agent productivity.

Upsides

Growing demand for boutique real estate brands aligns with Side's business model.
Remote work trends expand opportunities in suburban and rural markets for Side.
AI integration in real estate tech complements Side's app and support services.

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