Senior PR Manager, LATAM at Match Group

Miami, Florida, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Consumer TechIndustries

Requirements

5+ years in-house or agency experience in public relations, communications, or journalism, with a strong track record in consumer-facing storytelling
Experience working in or across Mexico and/or Brazil is required
Deep understanding of the cultural nuances, media environments, and dating norms in LATAM, especially among Gen Z, millennial women, and LGBTQIA+ communities
Strong editorial instincts: ability to spot a compelling story, shape it for press, and craft narratives that resonate across borders
Media relations expertise: demonstrated success securing earned coverage in Mexico and/or Brazil across lifestyle, tech, business, and culture-focused media
Exceptional writing skills: clear, concise, and adaptable writing in Spanish and Portuguese, with the ability to localize Hinge’s tone and message for different audiences
Digitally & socially aware: actively engaged with digital and social trends

Responsibilities

Lead Regional Comms Plans: Execute PR strategies to support Hinge’s launch and ongoing presence in Mexico and Brazil, aligned with global positioning and local cultural relevance
Localize Story Development: Shape and adapt earned media narratives that reflect the dating culture, values, and voices of Hinge’s target audience in LATAM
Collaborate Cross-Functionally: Partner with global marketing, comms, research, product, and trust & safety teams, as well as LATAM agency partners, to support campaigns and storytelling moments
Drive Media Outreach: Build and maintain strong relationships with key editors, writers, and outlets across Mexico and Brazil; secure earned media coverage across lifestyle, consumer tech, and business press
Support Executive Comms: Prepare briefing materials, talking points, and regional messaging for spokespeople and subject matter experts participating in LATAM media engagements
Monitor and Elevate Trends: Keep a pulse on cultural and media trends, competitive landscape, and relevant local narratives to inform PR strategy and uncover timely story angles
Write for Regional Impact: Draft and localize press releases, pitches, media FAQs, and other PR materials in Spanish and Portuguese that reflect Hinge’s voice and mission
Manage Inbound Media: Field, assess, and respond to LATAM press inquiries, coordinating with internal teams to ensure timely and thoughtful responses
Coordinate Agency Workflow: Oversee LATAM agency activities, ensuring delivery of regular coverage tracking, biweekly updates, and monthly reporting that identifies results and opportunities
Champion Local Expertise: Share ongoing insights into the LATAM dating culture, regulatory environment, and safety conversations to help Hinge build brand trust and user connection across the region

Skills

Key technologies and capabilities for this role

Public RelationsEarned MediaMedia RelationsStorytellingPR StrategyAgency PartnershipsCross-Functional CollaborationCultural AdaptationMedia OutreachLATAM Communications

Questions & Answers

Common questions about this position

What is the work arrangement or location for this Senior PR Manager role?

This information is not specified in the job description.

What salary or compensation is offered for this position?

This information is not specified in the job description.

What key skills and experience are required for the Senior PR Manager, LATAM role?

The role requires regional expertise in LATAM (Mexico and Brazil), strong media instincts, fluency in Spanish and Portuguese for drafting PR materials, and experience building relationships with media outlets.

What does the team structure look like for this position?

You'll collaborate cross-functionally with global marketing, comms, research, product, and trust & safety teams, as well as LATAM agency partners.

What makes a candidate stand out for this Senior PR Manager role?

Candidates with strategic communication skills, deep knowledge of LATAM dating culture, and the ability to craft culturally relevant stories for Gen Z, millennial women, and LGBTQIA+ communities will stand out.

Match Group

Provides online dating and social discovery

About Match Group

Match Group leverages the Swipe feature® and social discovery, facilitating deeper connections through its portfolio of online dating brands, with a global presence and availability in over 40 languages.

Dallas, TexasHeadquarters

1986Year Founded

$400MTotal Funding

IPOCompany Stage

Consumer Software, Social ImpactIndustries

1,001-5,000Employees

Benefits

Medical/Dental/Vision Insurance

Charitable Matching Program

Retirement Matching Funds

Training and Education Allowance

Performance Bonuses

Mental Health Counseling

Risks

Increased competition from AI-driven dating apps may draw users away.

Privacy concerns and data breaches could impact reputation and operations.

Free dating apps with innovative features may pressure Match Group's pricing models.

Differentiation

Match Group offers nearly 50 brands catering to diverse dating communities.

The company generates revenue through subscription, transaction, and advertising models.

Match Group operates globally, available in over 200 countries and 40 languages.

Upsides

Increased interest in AI-driven matchmaking enhances user experience and engagement.

Growing trend of VR integration offers immersive dating experiences.

Rising demand for niche platforms caters to specific interests and communities.

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