Senior PR & Communications Manager (Hybrid) at Homebase

San Francisco, California, United States

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$115,000 – $134,000Compensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, SaaS, Small BusinessIndustries

Requirements

8+ years of experience in PR or Communications, with a mix of agency and in-house work (in-house experience preferred)
Demonstrated success driving brand visibility and reputation through earned media, award programs, and thought leadership
Established media relationships across business, technology, and local press, with familiarity in emerging media channels
Strong cross-functional collaborator who can navigate complex organizations and partner effectively with content, brand, social, and product teams
Experience developing executive communications, internal messaging, and reputation management programs
Data-driven communicator skilled at defining and tracking metrics for brand perception, narrative impact, and executive visibility
Exceptional writer and editor capable of crafting compelling narratives across press, internal, and owned channels
Deep passion for supporting small businesses and helping our customers succeed—treating their stories and challenges as the heart of our brand

Responsibilities

Drive PR and communications strategies that build awareness and credibility for Homebase across key audiences
Secure consistent national and regional media coverage that elevates Homebase’s profile in both local markets, the SMB SaaS category, and the broader tech industry
Lead communications planning and execution for company events, including virtual, in-person, and industry activations
Identify and implement AI-powered tools to streamline workflows, such as project tracking, earned media listening and monitoring, and reporting; continually suggest and test new and emerging AI tools to enable PR/comms
Develop and implement long-term strategies to amplify company content and proactively surface storytelling opportunities across earned, owned, and social channels
Own tactical execution of PR initiatives—from events to thought leadership—and continuously experiment with new approaches that strengthen visibility and engagement
Lead end-to-end PR for product and key campaign launches (Top Local Workplaces), including narrative development, messaging, materials, and media outreach
Position executives and internal experts as thought leaders through bylines, speaking opportunities, and strategic media placements
Oversee the creation and quality of press materials, ensuring all communications align with Homebase’s voice and messaging standards
Innovate new storytelling formats and channels to expand reach and engagement with target audiences
Manage outside agencies, as necessary

Skills

Key technologies and capabilities for this role

PR StrategyMedia RelationsCommunications PlanningEvent ManagementAI ToolsEarned MediaMedia MonitoringStorytellingSaaS MarketingThought Leadership

Questions & Answers

Common questions about this position

What is the salary range for the Senior PR & Communications Manager position?

The salary range is $115K - $134K.

Is this role remote or hybrid, and what are the location requirements?

This is a hybrid role.

What experience and skills are required for this position?

Candidates need 8+ years of experience in PR or Communications, with a mix of agency and in-house work (in-house preferred), and demonstrated success driving brand visibility.

What is the company culture like at Homebase?

Homebase has a bold, fast-moving team obsessed with helping small businesses thrive, where team members build with empathy, act with urgency, raise the bar, support one another, and celebrate wins together.

What makes a strong candidate for this Senior PR & Communications Manager role?

A strong candidate is a strategic storyteller with 8+ years of PR or Communications experience, including in-house work, who has driven brand visibility and can balance vision with hands-on execution in a fast-paced environment.

Homebase

Workforce management software for hourly employees

About Homebase

Homebase provides a digital platform that helps businesses with hourly workers manage their operations more effectively. The platform includes tools for time tracking, employee scheduling, payroll processing, and messaging. Businesses can use any device to track employee hours, breaks, and overtime, which simplifies payroll preparation by reducing paperwork. Managers can create and adjust schedules online, sharing them instantly with their teams. The payroll service automatically calculates paychecks, processes direct deposits, and files payroll taxes, making payroll management easier for small businesses. Additionally, the built-in messaging feature allows for effective communication between managers and employees, even when they are not in the same location. Homebase primarily serves small businesses and generates revenue by charging for its software and services. The goal of Homebase is to streamline workforce management for businesses that rely on hourly workers.

San Francisco, CaliforniaHeadquarters

2014Year Founded

$183.8MTotal Funding

SERIES_DCompany Stage

Consulting, Enterprise SoftwareIndustries

1,001-5,000Employees

Benefits

Stock options

Comprehensive insurance plans

401(k) with 4% company match

Remote, hybrid, and in-office work options

Top-of-the-line equipment and home office

Annual holidays and accrued PTO

Fun company activities

Risks

Increased competition from companies like Deputy could erode Homebase's market share.

Rapid Canadian expansion may strain resources and lead to operational challenges.

Dependency on third-party platforms like Lightspeed poses risks if partnerships change.

Differentiation

Homebase targets hourly workers, a segment often overlooked by HR tech companies.

The platform offers a comprehensive suite of tools for small business workforce management.

Homebase integrates payroll, scheduling, and communication in a single, user-friendly application.

Upsides

Homebase secured $60M in Series D funding, indicating strong investor confidence.

The company is expanding into Canada, doubling its workforce and opening a new office.

Integration with Lightspeed enhances Homebase's capabilities in workforce management.

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