[Remote] Senior Manager, Product Development & Marketing (Supplements) at Nutrafol

Remote

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Health and Wellness, Supplements, NutraceuticalsIndustries

Requirements

(Implied from role context) Strong understanding of product development lifecycle from ideation to commercialization
(Implied) Experience managing cross-functional teams in supplements, wellness, or consumer products
(Implied) Knowledge of marketing trends, clinical research, ingredient innovations, competitive landscape, and consumer/market trends
(Implied) Ability to analyze data, interpret insights, and make recommendations for project execution
(Implied) Familiarity with formulation science, regulatory requirements, and product certification strategies

Responsibilities

Lead end-to-end product development, from concept through commercialization, ensuring alignment with cross-functional partners
Translate marketing trends, clinical research, and ingredient innovations into actionable product concepts or product improvements
Maintain a strong understanding of the competitive landscape, consumer & market trends to identify product opportunities and risks
Contribute to new product business cases and stage gate presentations, enabling projects to maintain momentum in accordance with financial goals
Oversee multiple concurrent projects, ensuring all meet deadlines
Partner with Education and Brand Marketing to develop compelling product and ingredient narratives that will engage intended audiences and excite customers
Lead new product asset creation that communicates product efficacy and results including clinical before and afters, certification content, product testing content, etc
Collect, analyze, interpret, and make recommendations from data to enable execution of projects on time, on strategy, & on budget, and develop go-to-market strategies and product marketing plans
Collaborate with Medical Affairs to integrate clinical and scientific validation into marketing communications
Work closely with Formulation to understand formulation science and how ingredients are contributing to product efficacy, in order to support product and ingredient story development
Execute product development initiatives by collaborating with cross-functional teams to bring products to life, briefing Packaging, Creative, and Copy teams, on new product initiatives and explorations
Lead the product certification strategy, analyzing market and consumer trends to share recommendations with stakeholders
Support content creation for launch campaigns, influencer education, and retail partner presentations
Lead collaboration with (incomplete: Technical Development & Regulatory Stewardship partners)

Skills

Key technologies and capabilities for this role

Product DevelopmentProduct Lifecycle ManagementProduct StrategyCross-Functional CollaborationGo-to-Market ExecutionPortfolio ManagementProduct ClaimsConsumer ExperienceSupply ChainRegulatory AffairsFormulationClinical Affairs

Questions & Answers

Common questions about this position

What does the Senior Manager of Product Development & Marketing, Supplements do?

The role manages day-to-day activities throughout the product lifecycle from ideation through go-to-market execution, working closely with cross-functional teams to bring new ingestible products and portfolio extensions to market.

Who does this role report to and collaborate with?

This role reports to the Director of Product Development & Marketing, Supplements and works closely with cross-functional partners including Education, Brand Marketing, Retail, Professional, Growth, Retention, Supply Chain, Formulation, Regulatory, Quality, and Clinical & Medical Affairs.

What are the key responsibilities in product development and strategy?

Responsibilities include leading end-to-end product development from concept through commercialization, translating marketing trends and clinical research into product concepts, maintaining understanding of competitive landscape and trends, contributing to business cases, and overseeing multiple projects to meet deadlines.

What is the company culture like at Nutrafol?

Nutrafol embraces individuality and differences, leads by example, empowers others with passion for wellness and innovation, and follows the mantra 'Keep growing' to help people realize their potential.

Is the salary or compensation mentioned for this position?

This information is not specified in the job description.

What kind of experience makes a strong candidate for this role?

Strong candidates will have experience leading end-to-end product development, analyzing market trends and competitive landscapes, managing cross-functional projects under tight timelines, and partnering on product marketing narratives.

Is this role remote or does it require office presence?

This information is not specified in the job description.

Nutrafol

Natural supplements for hair growth and health

About Nutrafol

Nutrafol focuses on improving hair health by providing natural supplements aimed at addressing hair thinning and promoting hair growth. Their products are formulated with a blend of vitamins, minerals, and natural ingredients that target the underlying causes of hair loss, such as genetics, stress, diet, and environmental factors. Nutrafol sells these supplements directly to consumers through their website, offering personalized plans developed by naturopathic doctors to meet individual needs. Unlike many competitors, Nutrafol emphasizes a drug-free approach and backs its products with clinical studies to ensure safety and effectiveness. The company's goal is to help individuals achieve visibly thicker and stronger hair through tailored, data-driven solutions.

New York City, New YorkHeadquarters

2013Year Founded

$34MTotal Funding

SERIES_BCompany Stage

Healthcare, Consumer GoodsIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Performance Bonus

Unlimited Paid Time Off

Wellness Program

Meal Benefits

Phone/Internet Stipend

Professional Development Budget

Pet Insurance

Remote Work Options

Risks

Increased competition from new entrants like Divi could impact Nutrafol's market share.

Nutrafol Skin faces challenges in a saturated acne treatment market.

Partnership with Sephora may lead to competition with established brands in their retail space.

Differentiation

Nutrafol offers a whole-body approach to hair health, unlike many competitors.

The company is backed by over 3,000 physicians, clinics, and stylists in the U.S.

Nutrafol's products are clinically proven, drug-free, and target root causes of hair thinning.

Upsides

Nutrafol's expansion into skin health taps into a large, existing market.

Partnership with Sephora increases Nutrafol's visibility and retail presence.

Growing consumer interest in personalized health solutions aligns with Nutrafol's offerings.

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