Affiliate & Influencer Marketing
ElevenLabsSalary not specified
Full Time
Mid-level (3 to 4 years), Senior (5 to 8 years)
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Retail, Digital Marketing, E-commerceIndustries
Requirements
- Minimum 6-8+ years of work experience in a related area (e.g. Performance Marketing, Strategic Partnerships, Commerce, Social Platforms, Digital Marketing)
- Performance mindset with experience optimizing based on conversion-based KPIs
- Established industry relationships and experience working with marketing leaders and client organizations, particularly across media, retail, and/or ecommerce
- Strong written and oral presentation skills, and ability to balance storytelling with data-backed insights
- Gravitas to advocate, influence, and gain buy-in both internally and externally
- Established industry relationships and experience working with executive level business and marketing leaders within client organizations, particularly across media, retail, and/or ecommerce
- Effective communication skills – comfortable hopping on the phone with a new potential partner, meeting them in person, or similar interactions
Responsibilities
- Drive content partnerships, influencer affiliates, & branded content strategy & execution including business development, partner recruitment & onboarding, and optimization & growth
- Form new relationships with influencer commerce platforms, and deepen existing partnerships
- Grow strategic content and commerce partnerships, ranging from partnerships & integrations with media companies, to collaborations with up-and-coming brands, to experiential marketing and popup shops that showcase Walmart’s value proposition
- Leverage data, insights and measurement to constantly optimize, as well as socialize and advocate insights and broader strategy internally to stakeholders and leadership
- Help create a pipeline of new ideas and methods of marketing including “test and learn” plans and analyze relative ROI possibilities
- Coordinate with key stakeholders across external and internal teams to get projects across the finish line
- Accurately quantify and forecast content affiliate performance to maximize chance of success and minimize risk to the business, including P/L management of content & influencer affiliate programs
- Create clear cross-functional deliverables and coordinate with key stakeholders across external and internal teams
- Develop and lead business strategies, partnerships, and activations that inspire customers to shop
- Work closely with leads across Marketing, Retail and Operations, Product, and Engineering to develop and manage strategic partnerships, spearhead cross-functional deal implementation efforts, and research, evaluate and recommend potential collaborations
- Hunt for innovative partners and influencer platforms, structure working relationships in creative, dynamic ways, and launch newsworthy collaborations
- Build industry-leading channel strategies, platform capabilities, and measurement approaches that quantify the value of content & influencer activity
- Act as an external and internal advocate, working closely with cross-functional teams to drive projects forward, including socializing efforts with executive partners and leadership
Skills
Business Development
Partnership Management
Influencer Marketing
Affiliate Marketing
Content Strategy
Cross-Functional Collaboration
Performance Data Analysis
Strategic Planning
Deal Structuring
Commerce Platforms
Walmart
Global retail chain offering affordable products
About Walmart
Walmart operates a chain of hypermarkets, discount department stores, and grocery stores, providing a wide variety of products at low prices to everyday consumers, families, and communities. The company combines physical retail locations with an e-commerce platform, allowing customers to shop for groceries, apparel, electronics, and household items both in-store and online. Walmart's efficient supply chain management and large-scale purchasing enable it to maintain affordability, setting it apart from competitors. The company also offers financial services and health and wellness services, including pharmacies and vision centers. Walmart's goal is to save people money and support communities, as demonstrated by its efforts during the COVID-19 pandemic and its commitment to social responsibility, including programs for veterans and military families.
Bentonville, ArkansasHeadquarters
1962Year Founded
$5,515MTotal Funding
IPOCompany Stage
Financial Services, Consumer GoodsIndustries
10,001+Employees
Benefits
PTO: Paid vacation, sick time, personal time and holiday time
10% discount on regularly priced general merchandise and fresh fruits and vegetables
6% 401(k) match to all employees, including hourly workers, after one year
Roth IRA available
Associate Stock Purchase Plan
maximum and eligible preventive care covered at 100%
Health reimbursement plans
Risks
Rising U.S. labor costs could pressure profit margins.
Amazon's grocery delivery expansion threatens Walmart's market share.
Fintech investments expose Walmart to financial regulatory risks.
Differentiation
Walmart's omnichannel strategy integrates physical and online retail seamlessly.
The company offers a wide range of products at consistently low prices.
Walmart's commitment to community support enhances its brand reputation.
Upsides
Walmart's investment in fintech expands its financial services offerings.
Robotics integration in distribution centers boosts operational efficiency.
Culturally themed product lines attract diverse customer segments.
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