Senior Manager, Creator Marketing at Daniel J Edelman Holdings

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Food and Beverage, AdvertisingIndustries

Requirements

At least 5 years of relevant experience in creator marketing at an agency, brand, or talent management company
Hands-on experience working with creators across tiers (nano to celebrity) and platforms (TikTok, IG, YouTube, etc.)
Strong contract negotiation and talent management experience
Experience building strategic briefs, managing content calendars, and driving measurable results
Ability to use data and platform insights to inform strategy and optimizations
Familiarity with developing post-campaign reports and translating insights into recommendations
Experience collaborating with cross-functional teams (e.g., PR, paid media, creative, analytics, etc.)
Excellent verbal and written communication skills
Highly organized, detail-oriented, and proactive in managing multiple workstreams
Experience with creator discovery and tracking platforms (e.g., Captiv8, CreatorIQ, etc.)
Preferred Qualifications
Experience in CPG or retail, especially food & beverage verticals
Experience managing creator-led events and in-person activations
Strategic understanding of paid media amplification including boosting, whitelisting, and platform-specific extensions and how to collaborate with paid teams to optimize creator content performance
Experience in fast-moving environments
Comfort leading high-volume programs with minimal oversight
Ability to lead strategic presentations to clients and stakeholders
Empathy-driven leader who builds trust and develops talent
Strong problem-solving instincts and ability to manage ambiguity with confidence
Contributes to internal POVs, creator trend briefings, or cross-team thought leadership

Responsibilities

Day-to-day management of creator marketing strategy and execution for a major national retail client, from planning through launch and wrap
Drive ongoing ideation and campaign development tied to major moments, product launches, and seasonal activations
Infuse creator strategy into broader integrated marketing efforts, collaborating closely with PR, creative, paid media, and external partners
Build and manage robust creator plans and budgets, with a focus on ROI and quality engagement
Develop and maintain strong relationships with creators, managers, and talent agents across all tiers
Manage multiple workstreams with an eye toward quality, timeliness, and stakeholder satisfaction
Serve as key client point of contact for workstreams, representing the team’s work with professionalism and strategic insight
Manage and mentor junior team members, fostering creative thinking and professional development

Skills

Key technologies and capabilities for this role

Creator MarketingTikTokInstagramTalent NegotiationBudget ManagementCampaign StrategyROI AnalysisCross-Functional CollaborationClient ManagementTeam Mentoring

Questions & Answers

Common questions about this position

What experience is required for the Senior Manager, Creator Marketing role?

Candidates need at least 5 years of relevant experience in creator marketing at an agency, brand, or talent management company, hands-on experience with creators across tiers and platforms like TikTok, IG, and YouTube, strong contract negotiation skills, and experience with strategic briefs, content calendars, data insights, cross-functional collaboration, and creator platforms like Captiv8.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What kind of team will I be working with in this role?

You'll be embedded within a highly integrated team, collaborating closely with PR, creative, paid media, external partners, and cross-functional teams like analytics, while managing and mentoring junior team members.

What makes a strong candidate for this Senior Manager position?

Strong candidates have 5+ years in creator marketing, experience across creator tiers and platforms, CPG or food & beverage background preferred, skills in contract negotiation, budget management, cross-functional collaboration, and managing events or paid media amplification.

Daniel J Edelman Holdings

Develops marketing strategies for Microsoft

About Daniel J Edelman Holdings

Working at Daniel J. Edelman Holdings offers a unique opportunity to be at the forefront of developing comprehensive marketing and communications strategies. This company’s focus on media relations, social media, data analytics, and influencer collaborations in partnership with a major industry player like Microsoft illustrates a strong alignment with technology and strategic growth. The environment encourages collaboration and innovation, allowing employees to hone their skills in a cutting-edge and dynamic sector.

Seattle, WA, USAHeadquarters

N/AYear Founded

VENTURE_UNKNOWNCompany Stage

51-200Employees