Senior Manager, Category Promotions & Coupon Planning & Execution at CVS Health

Woonsocket, Rhode Island, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Retail, PharmacyIndustries

Requirements

Leadership skills to build strong relationships with partners in multiple business units
Ability to design, influence, and implement promotional strategies
Partnership experience with Pricing Planning & Execution, Promotion Optimization, Category Managers, and Assistant Category Managers
Creative thinking to elevate consumer experience and drive store traffic
Expertise in leveraging reporting on category buyers, promo sales & margin lift, promo unit & trip lift, category redeemers, coupon redemption rate, redeemer penetration, sales/units/trips/margin from redeemers, etc

Responsibilities

Participate in divisional merchandising strategy sessions and implement go-to-market monthly promotional strategy outcomes to deliver customer and business goals by executing cross-functional operational plans and key milestones
Build category-level bi-weekly promotional plans to deliver on event criteria, themes/claims, or strategically pre-defined category promo KPIs
Build category and branded coupon offer pools that support category-level ad plans and drive customer engagement (share of wallet) and incremental unit lift
Ensure brand-level promo and coupon plans drive unit lift and profitable sales growth for Category Managers and vendors, while identifying and addressing suboptimizing funded plans considering yellow-tag and store labor constraints
Support Category Managers in aligning vendor promo submissions/ideas with category guardrails and maximizing unit-driving impact of scan backs and coupon MD funding
Establish clear, prioritized activity roadmap that delivers company ambitions, including changes in promotional strategy or processes, with collaboration across stakeholders
Identify portfolio of participating categories, brands, and programs for mass market promotions and personalized coupons based on projected impact
Develop category ad block and personalized coupon deal/offer pools and evaluate branded/store brand deal/offer submissions

Skills

Promotions Planning

Coupon Execution

Merchandising

Pricing Strategy

Promotion Optimization

Category Management

Leadership

Strategic Planning

Financial Accountability

Consumer Behavior

CVS Health

Comprehensive pharmacy and healthcare services

About CVS Health

CVS Health operates a large network of retail pharmacies and walk-in medical clinics across the United States, providing a variety of health-related products and services. Their offerings include prescription medications, over-the-counter health products, and beauty items, as well as pharmacy benefits management and specialty pharmacy services. CVS Health's integrated business model allows them to serve individual consumers, businesses, and communities effectively, with a focus on improving health outcomes and reducing healthcare costs. Unlike many competitors, CVS Health combines pharmacy services with medical care, making it easier for patients to access quality healthcare. The company's goal is to enhance access to healthcare and support individuals in achieving better health.

Woonsocket, Rhode IslandHeadquarters

1963Year Founded

DEBTCompany Stage

Healthcare, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Retirement Plan

Company Equity

Wellness Program

Professional Development Budget

Paid Vacation

Paid Holidays

Risks

Legal challenges related to opioid prescriptions could harm CVS's reputation and finances.

The DOJ's intervention in a whistleblower lawsuit may increase legal costs for CVS.

The Horizon Organic Milk recall exposes potential vulnerabilities in CVS's supply chain.

Differentiation

CVS Health operates over 9,600 retail pharmacies and 1,100 walk-in clinics nationwide.

The company integrates pharmacy benefits management with specialty pharmacy services for comprehensive care.

CVS Health offers tailored medication plans through personalized medicine and pharmacogenomics.

Upsides

Expansion of telehealth services allows CVS to reach more patients remotely.

Increased consumer interest in wellness boosts demand for CVS's health-related products.

The trend towards value-based care aligns with CVS's integrated healthcare approach.

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