Senior KOL Growth Marketer - (Chinese Speaker)

Position Overview

• Location Type: [Not Specified]
• Job Type: [Not Specified]
• Salary: [Not Specified]

As part of the Growth team, you’ll be in charge of brainstorming and executing customized and targeted campaigns for different regions and objects, whether it’s product launches or brand campaigns. We are seeking a highly motivated and results-driven Growth KOL Marketer with business fluency in English and Chinese to expand our presence and user base within the crypto space. You will be instrumental in identifying, acquiring, and nurturing relationships with KOLs to drive measurable growth and user acquisition. This role requires a strategic thinker with strong negotiation skills, a proven ability to overcome challenges, and expertise in managing KOL performance to meet ambitious growth targets.

Requirements

• Experience working in the crypto trading space, including key players, trends, and channels is essential.
• 5+ years of proven experience in growth hacking or performance marketing, specifically within the crypto industry, with a focus on KOL/influencer acquisition and management.
• Demonstrated ability to negotiate and close deals with external partners, along with strong objection handling skills.
• In-depth knowledge of product/brand campaigns and how to leverage KOLs for maximum impact.
• Exceptional creativity and the ability to think outside the box to develop unique and effective growth strategies, particularly through influencer channels.
• Excellent written and verbal communication skills in English and Chinese, with the ability to create compelling marketing materials.

Responsibilities

• Strategically identify, research, and acquire new Key Opinion Leaders (KOLs) and influencers across various platforms within the cryptocurrency ecosystem.
• Negotiate favorable deals and contracts with KOLs, effectively overcoming objections to secure high-impact partnerships.
• Develop product/brand positioning and messaging tailored for KOL activations, ensuring these are integrated into relevant marketing materials to support product launches/updates and highlight their features and benefits.
• Design and execute integrated KOL-driven campaigns from strategy and brief, through execution, performance measurement, and effectiveness reporting.
• Manage and optimize ongoing KOL relationships, continuously monitoring their performance against key metrics (e.g., trading volume, user conversions, engagement rates) and providing regular performance reports.
• Ensure timely execution of planned campaigns in all targeted channels and follow up with measurement of those campaigns.
• Ensure marketing materials produced by different parties, including KOLs, are consistent with the campaign’s messaging and brand guidelines.
• Stay updated on emerging trends, competitor landscape, community feedback, and best practices in exchange products, growth hacking, and digital marketing, with a specific focus on influencer and KOL marketing.

About BitMEX

BitMEX stands as a globally leading exchange for crypto derivatives, offering traders a professional-grade trading platform. Since its inception in 2014, BitMEX has maintained an impeccable security record with “no coin lost, ever!”. Our platform caters to cryptocurrency derivatives traders by providing low latency, deep liquidity, and maximum availability. Currently, BitMEX offers more than 100 derivatives contracts, 16 pairs for spot trading, and an easy covert function between 30+ different cryptocurrencies. In 2015, BitMEX revolutionized the market by inventing the Perpetual Swap, which has since become the most widely traded crypto product. Demonstrating a commitment to transparency, since 2021, BitMEX has been among the first exchanges to regularly publish its on-chain Proof of Reserves and Proof of Liabilities, ensuring that the funds available exceed the total client balances.

For more information on BitMEX, company initiatives and our products, please visit the BitMEX Blog or www.bitmex.com, and follow LinkedIn, Discord, Telegram and X.