Brand Director
MetaLabSalary not specified
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Manufacturing, TechnologyIndustries
Requirements
- 15+ years in brand marketing, with experience leading brand architecture, positioning, and strategy at scale
- Proven track record of building and scaling businesses anchored in strong, differentiated brands
- Expertise in developing creative strategies and briefs that translate positioning into compelling campaigns and storytelling
- Demonstrated experience commissioning and applying brand research (qualitative and quantitative) to inform positioning, campaigns, and measurement
- Strong analytical capabilities, with experience developing practical frameworks and dashboards to measure brand health, campaign performance, and ROI
- Strong creative sensibility with ability to evaluate and guide brand expression across diverse channels
- Hands-on leader with the ability to directly deliver brand initiatives, while also enabling and influencing colleagues across functions to uphold brand consistency
- Skilled collaborator and influencer, capable of aligning cross-functional and senior stakeholders around brand direction
- Experience working in fast-paced, high-growth, and/or matrixed global environments, comfortable leading through change and laying the groundwork for future team growth
Responsibilities
- Define and evolve brand architecture and positioning to strengthen Xometry’s brand portfolio globally and within the U.S. market
- Lead the development of brand-level campaigns that build affinity and scale brand impact, while ensuring commercial, communications, and product marketing campaigns align to and reinforce brand strategy
- Translate brand strategy into clear, compelling creative briefs that both guide this role’s own initiatives and enable other teams to deliver brand-consistent campaigns
- Establish and govern brand guidelines and messaging frameworks to ensure consistency across regions, channels, and touchpoints
- Commission and synthesize qualitative and quantitative research to uncover insights, inform brand strategy, and measure brand health
- Build and maintain measurement frameworks and dashboards to track brand performance, campaign effectiveness, and audience sentiment; use insights to refine strategies and demonstrate ROI
- Partner cross-functionally (Product, Communications, Growth, Regional Marketing) to ensure brand relevance and resonance across buyer segments and markets
- Act as a trusted advisor and visible brand ambassador, influencing senior executives and external stakeholders
- Identify opportunities for brand-led innovation in messaging, naming, campaigns, and experiences
Skills
Brand Architecture
Brand Positioning
Brand Storytelling
Campaign Development
Creative Briefs
Brand Guidelines
Messaging Frameworks
Qualitative Research
Quantitative Research
Brand Measurement
Dashboards
ROI Analysis
Cross-functional Collaboration
Xometry
Online platform for custom manufacturing services
About Xometry
Xometry connects businesses with manufacturers for custom manufacturing and industrial supply services. Clients can upload design files to receive instant quotes for various production methods, including 3D printing, CNC machining, injection molding, and sheet metal fabrication. The platform utilizes a large network of manufacturing partners to ensure quick delivery of high-quality parts at competitive prices. Additionally, Xometry offers a range of industrial supplies, such as raw materials and tooling, with a program that allows clients to manage costs effectively. Unlike many competitors, Xometry has no minimum order requirements and provides fast shipping, making it suitable for businesses of all sizes. The goal of Xometry is to simplify the manufacturing process and provide accessible solutions for custom parts and supplies.
North Bethesda, MarylandHeadquarters
2013Year Founded
$202.4MTotal Funding
IPOCompany Stage
Industrial & Manufacturing, Consumer GoodsIndustries
501-1,000Employees
