StockX

Senior Copywriter

Detroit, Michigan, United States

Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing, AdvertisingIndustries

Requirements

Candidates should possess a Bachelor’s degree in Communications, English, Journalism, Marketing, or a related field, or comparable experience. They should also have a minimum of 6-8 years of professional copywriting experience, preferably within a creative agency or in-house at a relevant lifestyle brand, and experience in brand strategy, creative strategy, or a related field within media, advertising, or entertainment. A portfolio demonstrating experience with both short-form and long-form content, and a strong grasp of branding and promotional copywriting is required.

Responsibilities

The Senior Copywriter will synthesize cultural insights, audience data, and creative concepts into compelling brand stories, proactively identify emerging creative trends and apply insights to inform creative, and craft brand proposals, campaign strategy decks, and internal vision documents. They will manage StockX brand voice and ensure brand POV is represented across all marketing touchpoints, including advertising, social media, e-commerce, and PR, partner with the wider Marketing organization to write and refine dynamic content, and support seasonal campaign creative concepting including campaign creative platform and key messaging. Additionally, they will maintain a high level of editorial quality and accuracy across all channels and conduct thorough research and partner with subject experts, as needed, throughout the content creation process.

Skills

Copywriting
Editing
Proofreading
Brand Voice
Sneaker Culture
Streetwear Culture
Digital Media
Branded Content
Creative Concepting
Brand Storytelling

StockX

Marketplace for high-demand consumer products

About StockX

StockX operates as an online marketplace for buying and selling high-demand consumer products, with a primary focus on sneakers, streetwear, electronics, collectibles, and luxury items. The platform functions like a stock market, where products have real-time market prices determined by supply and demand, allowing users to see the current value of items and make informed decisions. StockX stands out from competitors by ensuring the authenticity of products through a strict verification process, which builds trust among its users. The company generates revenue by charging transaction fees on sales. Its goal is to provide a transparent and reliable platform for consumers who are interested in limited-edition and hard-to-find items, capitalizing on the growing trend of online shopping.

Key Metrics

Detroit, MichiganHeadquarters
2016Year Founded
$481.5MTotal Funding
SECONDARYCompany Stage
Fintech, Consumer GoodsIndustries
1,001-5,000Employees

Benefits

Health Insurance
Dental Insurance
Hybrid Work Options
Company Equity
Performance Bonus

Risks

Increased competition from AI-based authentication startups could challenge StockX's market position.
Ongoing legal dispute with Nike over counterfeit products could damage StockX's reputation.
Leadership transition to Greg Schwartz as CEO may lead to strategic shifts impacting stability.

Differentiation

StockX offers a 'stock market of things' model for real-time pricing.
The platform ensures authenticity through a rigorous verification process.
StockX provides a personalized sneaker portfolio feature for users.

Upsides

Integration of AI can enhance StockX's verification system and consumer trust.
NFC-enabled tags can improve authenticity and traceability of items sold.
The rise of challenger sneaker brands presents diversification opportunities for StockX.

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