Digital Marketing Animator
Boston DynamicsSalary not specified
Full Time
Mid-level (3 to 4 years), Senior (5 to 8 years)
Senior Business Analyst, SBB Digital Marketing at Capital One
McLean, Virginia, United States
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Banking, Digital Marketing, Financial ServicesIndustries
Requirements
- Bachelor’s Degree in any quantitative field (Business, Math, Economics, Finance, Statistics)
- Proven track record of decision making and problem solving based on analytics
- Strong quantitative orientation
- Strong business judgment, leadership, and integrity
- Tenacious decision maker with a healthy, aggressive, yet responsible approach to business
- Impeccable written and oral communication skills
- Strategic influencing skills and ability to drive agreement through intellect, interpersonal, and negotiation skills
- Intense focus on achieving both short- and long-term goals
- Ability to drive and execute an agenda in an uncertain and fluid environment
- Successful track record of thriving in a fast-paced, entrepreneurial, and dynamic environment (previous consulting experience is a plus)
Responsibilities
- Apply strategic and analytical skills to major company challenges to unlock growth for SBB by attracting small businesses to banking products
- Develop and test strategies in collaboration with world-class professionals to impact the bottom line
- Drive strategy, analytics, and execution for display and social channel marketing
- Develop the business case for launching new paid social media channel
- Partner with creative, product, and martech teams to stand up the new paid social media channel to drive mid-funnel awareness of SBB banking products
- Analyze performance data for social and display channels (impressions, click-through rate, conversions, brand awareness)
- Refine success measurement and identify opportunities for channel optimization
- Develop and execute expansion and optimization strategy for channels with test-and-learn focus, including audience segmentation/targeting, creative messaging/medium, and bid strategy
- Partner closely with internal stakeholders and drive decision-making through regular presentations to senior leadership
- Identify business challenges and opportunities for improvement and solve them using analysis to make strategic or tactical recommendations
- Perform modeling/analytics to assist new product and pricing strategies for various lending products
- Support direct-to-consumer marketing efforts for select products and strategic intent for products distributed through the retail channel
- Build targeted insights to inform design and development of new customer experiences and go-to-market strategies
- Support improvements in credit performance by connecting drivers of future consumer credit trends to historical behavior, creating risk models, and testing hypotheses using rigorous monitoring and analysis
- Involve problem frameworks, develop hypotheses, test and analyze, develop solutions, scope operational feasibility, lead implementation efforts, and develop monitoring plans
- Work closely with colleagues across IT, Sales, Operations, Finance, and others to drive improvements in quality, volume, service, and profitability
Skills
Business Analysis
Strategic Planning
Data Analysis
Performance Metrics
Audience Segmentation
Channel Optimization
Test and Learn
Paid Social Media
Display Advertising
Marketing Analytics
Stakeholder Management
Presentation Skills
Product Strategy
Pricing Strategy
Capital One
Offers diverse financial products and services
About Capital One
Capital One provides a variety of financial services aimed at making banking accessible and easy for everyone. The company offers products such as credit cards, savings accounts, car loans, and business checking accounts, catering to both individual consumers and small businesses primarily in the United States. Capital One's approach includes user-friendly banking solutions with no fees or minimums for checking accounts, allowing customers to manage their finances more effectively. They generate revenue through interest on loans, credit card fees, and investment banking services. What sets Capital One apart from its competitors is its strong commitment to financial inclusion and literacy, demonstrated through community partnerships and educational initiatives, such as collaborations with Khan Academy. The company's goal is to create a more inclusive financial system and empower customers with the knowledge and tools they need to make informed financial decisions.
McLean, VirginiaHeadquarters
2014Year Founded
$15.9MTotal Funding
IPOCompany Stage
Fintech, Financial ServicesIndustries
10,001+Employees
Benefits
Medical, Dental, & Vision coverage
Onsite Health Centers
Prescription saving with network of local pharmacies
Stock Purchase Plan
Education Assistance
401(k)
Flexible Spending Accounts
Life and Disability insurance
Generous paid time off + corporate & floating holidays
Registered dieticians on site, cooking classes and free virtual fitness classes
Employee Assistance Program
Risks
Increased competition in subscription management tools may dilute Capital One's advantage.
Over-reliance on partnerships could expose Capital One to technological risks.
Departure of key personnel like Joe Rodriguez may affect risk management continuity.
Differentiation
Capital One offers user-friendly banking with no fees or minimums for checking accounts.
The company partners with Khan Academy to provide financial literacy education.
Capital One is the first major U.S. bank to offer subscription management tools.
Upsides
Capital One's mobile app is a model for secure, user-friendly digital banking.
Data sharing with Worldpay enhances payment security and fraud prevention.
Partnerships with fintechs like Minna Technologies improve customer experience.
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