Senior Analyst, Marketing Analytics at The Walt Disney Company

London, England, United Kingdom

Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Entertainment, MediaIndustries

Experience as a Marketing Analyst, Data Scientist or similar
Strong expertise in statistical modelling techniques, including regression analysis, Marketing Mix Modelling (MMM) and A/B testing
Proven ability to manage multiple priorities effectively, delivering high-quality outputs within tight deadlines
Excellent stakeholder management with proven experience of effectively engaging with senior stakeholders
Skilled at translating complex technical findings into clear, concise presentations with actionable insights and strategic recommendations
Excellent communication skills, with a focus on clarity and impact
High attention to detail, ensuring accuracy and precision in data analysis and reporting
Excellent proficiency in SQL, with hands-on experience working with data warehousing technologies such as Snowflake
Proficiency in Python or R for data analysis

Collaborate closely with cross-functional teams including Marketing, Finance and Research to identify key measurement opportunities across markets and build marketing measurement roadmaps
Drive the development, design and implementation of Marketing Mix Models (MMM), Experimentation and Geo Testing to understand the incremental impact of our marketing investments
Partner with internal Analytics teams globally on model alignment and on-going development of marketing measurement methodologies
Provide impactful recommendations and strategic guidance on media mix optimisations to influence budget allocation for future marketing campaigns
Liaise closely with third-party media owners and be across past and upcoming media plans