Retail Marketing Manager, International at Life360

United Kingdom

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Consumer Electronics, RetailIndustries

Requirements

Experienced in retail marketing, particularly in building retail marketing excellence for non-US markets (especially UK, AU, CA, with opportunities in Europe and beyond)
Ability to set a clear long-term vision for retail's role in driving brand awareness
Understanding of levers for driving short-term sales growth and balancing it with long-term strategy
Experience working closely with cross-functional partners across global marketing, device sales, and channel managers
Based in Central London (hybrid model of remote and in-person/office meetings)

Responsibilities

Set a retail marketing strategy for highest priority retailers in key international markets (UK, AU, CA to start, with additional priority markets)
Develop a retail marketing playbook and toolkit that can be replicated across smaller retailers/non-priority markets to scale retail marketing efficiently
Build and maintain a promo calendar that capitalizes on key sales opportunities by market and supports global sell-through targets for the channel
Partner with creative to build scalable in-store and e-tail brand toolkits (imagery, content, copy, design, etc.) that can be rolled out globally to tell the Life360 ecosystem story in all retail touchpoints
Develop a co-marketing strategy with key retail partners, including marketing opportunities such as retail media placements
Partner with account managers and stakeholders (e.g., integrated marketing leads) to incorporate co-marketing into overall marketing strategies, including bringing campaigns to life in retail

Skills

Retail Marketing

International Marketing

Channel Marketing

Co-Marketing

Brand Strategy

Sales Growth

Marketing Planning

Cross-Functional Collaboration

Life360

Family safety services with location sharing

About Life360

Life360 offers family safety services through a mobile app that includes features like real-time location sharing, place alerts, and driver reports. These tools help families stay connected and informed about each other's whereabouts and driving habits. Unlike its competitors, Life360 focuses specifically on family-oriented services and has a large global user base, with over 25 million members in 13 languages. The company's goal is to enhance the safety and well-being of families through its subscription-based offerings.

San Francisco, CaliforniaHeadquarters

2008Year Founded

$114.9MTotal Funding

IPOCompany Stage

Consumer Software, CybersecurityIndustries

501-1,000Employees

Benefits

Core business hours for work-life balance

No-meetings on Wednesday afternoons

Home office stipend

Remote-first work environment

In-person collaboration opportunities

Competitive pay and benefits

Health, dental, and vision insurance

401(k) program with company match

Risks

Increased competition from apps like WYA could threaten Life360's market share.

The new advertising platform may raise privacy concerns among Life360 users.

Supply chain vulnerabilities may arise from expanded partnerships with manufacturers like Jabil.

Differentiation

Life360 offers a comprehensive suite of family safety features, including location sharing.

The company integrates with smart home devices for seamless family safety management.

Life360's gamified user experience encourages safe driving habits among teenagers.

Upsides

Life360's inclusion in the Russell 2000 and 3000 Indexes boosts its market visibility.

The partnership with Jabil enhances Life360's manufacturing capabilities and product quality.

Expansion into smart home integration broadens Life360's market reach and user engagement.

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