Director of International Marketing
Constant ContactSalary not specified
Full Time
Expert & Leadership (9+ years)
Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Technology, Consumer Electronics, RetailIndustries
Requirements
- Experienced in retail marketing, particularly in building retail marketing excellence for non-US markets (especially UK, AU, CA, with opportunities in Europe and beyond)
- Ability to set a clear long-term vision for retail's role in driving brand awareness
- Understanding of levers for driving short-term sales growth and balancing it with long-term strategy
- Experience working closely with cross-functional partners across global marketing, device sales, and channel managers
- Based in Central London (hybrid model of remote and in-person/office meetings)
Responsibilities
- Set a retail marketing strategy for highest priority retailers in key international markets (UK, AU, CA to start, with additional priority markets)
- Develop a retail marketing playbook and toolkit that can be replicated across smaller retailers/non-priority markets to scale retail marketing efficiently
- Build and maintain a promo calendar that capitalizes on key sales opportunities by market and supports global sell-through targets for the channel
- Partner with creative to build scalable in-store and e-tail brand toolkits (imagery, content, copy, design, etc.) that can be rolled out globally to tell the Life360 ecosystem story in all retail touchpoints
- Develop a co-marketing strategy with key retail partners, including marketing opportunities such as retail media placements
- Partner with account managers and stakeholders (e.g., integrated marketing leads) to incorporate co-marketing into overall marketing strategies, including bringing campaigns to life in retail
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What is the salary range for this Retail Marketing Manager role?
The UK-based salary range is £81,500 - 96,000 with an additional performance-based cash bonus. Final base pay varies based on job-related knowledge, skills, and experience.
Is this role remote or office-based?
This role is based in Central London with a hybrid model of remote and in-person/office meetings.
What experience is required for this Retail Marketing Manager position?
The role requires an experienced and passionate candidate able to set a clear vision for retail's long-term role in brand awareness while balancing short-term sales growth.
What teams will I work with in this role?
You'll work closely with cross-functional partners across global marketing, device sales, and channel managers, reporting to the Senior Director, International Marketing with a dotted line to the Senior Director, Global Media.
What makes a strong candidate for this position?
A strong candidate has experience building retail marketing strategies, owning retail activity calendars, co-marketing with partners, and executing in-store and eCommerce strategies, particularly in non-US markets like UK, AU, and CA.
Life360
Family safety services with location sharing
About Life360
Life360 offers family safety services through a mobile app that includes features like real-time location sharing, place alerts, and driver reports. These tools help families stay connected and informed about each other's whereabouts and driving habits. Unlike its competitors, Life360 focuses specifically on family-oriented services and has a large global user base, with over 25 million members in 13 languages. The company's goal is to enhance the safety and well-being of families through its subscription-based offerings.
San Francisco, CaliforniaHeadquarters
2008Year Founded
$114.9MTotal Funding
IPOCompany Stage
Consumer Software, CybersecurityIndustries
501-1,000Employees
Benefits
Core business hours for work-life balance
No-meetings on Wednesday afternoons
Home office stipend
Remote-first work environment
In-person collaboration opportunities
Competitive pay and benefits
Health, dental, and vision insurance
401(k) program with company match
Risks
Increased competition from apps like WYA could threaten Life360's market share.
The new advertising platform may raise privacy concerns among Life360 users.
Supply chain vulnerabilities may arise from expanded partnerships with manufacturers like Jabil.
Differentiation
Life360 offers a comprehensive suite of family safety features, including location sharing.
The company integrates with smart home devices for seamless family safety management.
Life360's gamified user experience encourages safe driving habits among teenagers.
Upsides
Life360's inclusion in the Russell 2000 and 3000 Indexes boosts its market visibility.
The partnership with Jabil enhances Life360's manufacturing capabilities and product quality.
Expansion into smart home integration broadens Life360's market reach and user engagement.
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