Content Marketing Specialist
ZoomSalary not specified
Full Time
Entry Level & New Grad
Regional Marketing Associate - Student Housing Exp Required at The Scion Group
Chicago, Illinois, United States
Not SpecifiedCompensation
Entry Level & New GradExperience Level
Full TimeJob Type
NoVisa
Student Housing, Real EstateIndustries
Requirements
- Eligible to work in the United States (no visa sponsorship available)
- Bachelor’s degree preferred
- 3–5 years of experience in marketing, preferably in real estate, property management, or a related field
- Demonstrated experience in both digital and traditional marketing
- Student housing experience required (per job title)
Responsibilities
- Develop and execute comprehensive annual marketing plans that integrate both digital and traditional marketing efforts to drive leads and leasing performance
- Align all marketing campaigns with business goals, sales messaging, and rate strategies to ensure consistent positioning across platforms
- Oversee both organic and paid lead generation channels, ensuring marketing spend is optimized, and performance is tracked effectively
- Support campaign planning, execution, and optimization across digital and on-site initiatives
- Manage and grow Scion’s organic social media presence across all major platforms (Instagram, Facebook, LinkedIn, TikTok)
- Create, schedule, and post engaging content aligned with Scion’s brand voice and marketing goals to the Scion Social
- Assist in developing SEO-friendly website content and marketing copy to improve search rankings and drive organic traffic
- Collaborate with digital agency on paid media, SEO, and analytics to ensure campaigns are fully integrated
- Track and analyze digital campaign metrics, providing insights and data-driven recommendations for optimization
- Develop and implement grassroots marketing strategies, including housing fairs, on-campus activations, local partnerships, and event sponsorships
- Build relationships with local businesses, student organizations, and campus influencers to expand brand reach
- Provide on-site marketing support during key leasing periods, including new prospects event execution, promotional activities, and community engagement
- Ensure all traditional marketing efforts align with digital campaigns for a unified brand presence
- Partner with sales and community teams to align marketing strategies with leasing goals and audience insights
- Conduct regular check-ins with site teams to assess campaign effectiveness, share best practices, and identify opportunities for improvement
- Work cross-functionally with creative and operations teams to ensure all marketing deliverables meet deadlines and standards
- Manage marketing administration tasks including creative requests, database updates, and campaign coordination
- Track campaign performance through Click Up, Yield IQ, and other reporting tools
- Continuously benchmark marketing performance and adjust strategies based on analytics and industry trends
Skills
Marketing Strategy
Lead Generation
Grassroots Campaigns
On-Campus Promotions
Housing Fairs
Event Activations
Social Media Management
Instagram
Facebook
LinkedIn
TikTok
Content Creation
Campaign Planning
Digital Marketing
The Scion Group
Owns, operates, and advises student housing
About The Scion Group
The Scion Group focuses on improving the residential experience for students in both on-campus and off-campus housing. They own, operate, and advise on student housing properties, catering to a wide range of student needs through four distinct brands. This approach allows them to provide living solutions that vary from budget-friendly to luxurious options. Their revenue primarily comes from rental payments from students living in their properties, as well as advisory services offered to universities and property owners looking to enhance their student housing offerings. What sets Scion apart from competitors is their commitment to tailoring solutions to the specific needs of each community, ensuring a local impact while maintaining a national presence. The goal of The Scion Group is to redefine student living by raising the standard of accommodations and services available to students.
Chicago, IllinoisHeadquarters
1999Year Founded
VENTURE_UNKNOWNCompany Stage
Consulting, Real EstateIndustries
501-1,000Employees
Risks
Rising interest rates could impact Scion's growth strategy.
Increased competition may pressure Scion to lower rental prices.
Remote learning trends could reduce demand for student housing.
Differentiation
Scion operates four unique brands catering to diverse student housing needs.
They offer tailored living solutions from budget-friendly to luxurious accommodations.
Scion provides advisory services to improve student housing standards across campuses.
Upsides
Growing demand for sustainable housing enhances Scion's market appeal.
Hybrid learning models increase demand for flexible living arrangements.
Smart home technologies offer opportunities to enhance Scion's properties.
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