Public Relations Specialist at Fifth Third Bank

Chicago, Illinois, United States

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Not SpecifiedCompensation

Entry Level & New GradExperience Level

Full TimeJob Type

UnknownVisa

Financial Services, Banking, Enterprise SoftwareIndustries

Requirements

Bachelor's degree required
Strong writing skills
Collaborative mindset
Experience in communications or PR
Ability to work in a fast-paced, complex corporate environment
Strong understanding of integrated campaigns and traditional/new media channels
Knowledge of risk management and risk assessment
Ability to identify and manage risks
Strong communication and interpersonal skills
Ability to work with cross-functional teams
Experience with media relations and crisis communications
Knowledge of award strategy and management
Familiarity with social media and video content creation
Ability to analyze metrics and data to inform recommendations
Experience with event planning and coordination

Responsibilities

Develop and implement strategic external communications plans for Fifth Third’s Consumer Bank
Identify and balance strategy and execution in PR solutions
Serve as a company spokesperson and engage directly with the media
Proactive media relations: identify opportunities to positively highlight Consumer Bank's products, strategy, and leadership
Reactive media relations: protect and defend Consumer Bank's reputation
Crisis communications: prepare materials and implement strategies to manage a crisis
Build and maintain relationships with key reporters
Plan, edit, and create content for external communications channels
Develop creative campaigns that integrate social media, video, and marketing
Collaborate with the full PR team to create a holistic award strategy
Prepare and execute award submissions
Manage PR support for key Consumer Bank events
Review and analyze available metrics/data to discover trends and make informed recommendations
Build and maintain a network of cross-functional colleagues
Continuously integrate new technology and best practices to increase impact and efficiency

Skills

Public Relations

Media Relations

Storytelling

Crisis Management

Communication

Writing

Strategic Communications

Integrated Campaigns

Fifth Third Bank

Provides banking, loans, and wealth management services

About Fifth Third Bank

Fifth Third Bank offers a variety of financial services, including personal and business banking, loans, mortgages, credit lines, and insurance products. Their services cater to individual consumers, small businesses, and commercial clients, providing comprehensive solutions for managing finances. The bank generates revenue through interest on loans, service fees, and commissions from insurance and investment products. Unlike many competitors, Fifth Third Bank emphasizes community engagement and financial education, providing resources to help clients improve their financial literacy. The goal of Fifth Third Bank is to support clients in achieving their financial objectives while fostering a strong connection with the communities they serve.

Cincinnati, OhioHeadquarters

1858Year Founded

IPOCompany Stage

Social Impact, Financial ServicesIndustries

10,001+Employees

Benefits

Health Insurance

Paid Sick Leave

Paid Holidays

Performance Bonus

Flexible Work Hours

Risks

Rising interest rates may decrease demand for loans and mortgages.

Competition from fintechs like Robinhood threatens Fifth Third's wealth management sector.

Sophisticated cybersecurity threats pose risks to customer data and trust.

Differentiation

Fifth Third Bank offers comprehensive financial solutions for individuals and businesses.

The bank emphasizes community engagement and financial education for client empowerment.

It provides a wide range of insurance products, including life, health, and disability.

Upsides

Increased demand for digital banking boosts Fifth Third Bank's online service offerings.

Partnerships with fintech enhance technological capabilities and customer experience.

Growing interest in sustainable finance attracts environmentally conscious customers.

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