Product Marketing Manager - Singapore at Plaid

Singapore

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

AI, Technology, SaaSIndustries

Requirements

2-4 years of experience in Product Marketing, preferably within SaaS, AI, or productivity tech
Strong ability to translate technical concepts into clear, actionable user benefits
Experience managing go-to-market deliverables — message houses, launch kits, FAQs, and campaign briefs
Excellent written and verbal communication skills in English; capable of cross-functional collaboration
Data-driven mindset with a balance of analytical and creative thinking
Good at using AI tools to improve work efficiency
Preferred Qualifications
Strong understanding of AI, SaaS, or productivity tech ecosystems
Proficiency in go-to-market and product marketing frameworks, product positioning, and message house development
Excellent storytelling and technical writing skills with attention to clarity and structure
Strong cross-functional communication and ability to work with product, AI, and marketing teams across time zones
Analytical mindset — able to synthesize product data, user insights, and competitive intelligence into actionable plans

Responsibilities

Drive go-to-market strategy and storytelling for Plaud’s software and AI products — from Plaud Intelligence to Plaud Developer and Teams
Translate complex AI capabilities into simple, human-centered narratives that resonate with professionals worldwide
Collaborate with Product, AI, and IMC teams to craft message houses, launch playbooks, FAQs, and sales enablement content
Research user feedback and competitive trends to shape positioning, pricing, and product differentiation
Build scalable marketing foundations that connect hardware, AI & software, and platform growth into one unified ecosystem

Skills

Key technologies and capabilities for this role

Product MarketingGo-to-Market StrategyStorytellingAI ProductsMessage HousesLaunch PlaybooksCross-Functional Collaboration

Questions & Answers

Common questions about this position

What is the work location for this Product Marketing Manager role?

The position is onsite in Singapore.

What compensation can I expect for this role?

Plaud offers market-competitive compensation.

What skills and experience are required for this position?

Required qualifications include 2-4 years of experience in Product Marketing preferably in SaaS, AI, or productivity tech; strong ability to translate technical concepts into user benefits; experience managing go-to-market deliverables like message houses and launch kits; excellent English communication skills; and a data-driven mindset with analytical and creative thinking.

What is the company culture like at Plaud?

Plaud fosters a culture that champions continuous learning, fast career development, innovation, collaboration, customer success, and a vibrant, creativity-fueled work atmosphere.

What makes a strong candidate for this Product Marketing Manager role?

Strong candidates will have 2-4 years in Product Marketing with SaaS/AI experience, skills in translating tech to user benefits, go-to-market expertise, excellent communication, data-driven thinking, and preferably knowledge of AI/SaaS ecosystems and marketing frameworks.

Plaid

Connects financial accounts to apps securely

About Plaid

Plaid simplifies financial data management for individuals and businesses by connecting various financial accounts to apps and services. Its main product is a set of APIs that allow developers to integrate financial data into their applications, enabling users to track spending, initiate payments, and access financial services all in one place. Plaid serves a wide range of clients, including app developers and financial institutions, and is used by popular apps like LendingTree and Square. Unlike many competitors, Plaid focuses on providing a comprehensive and scalable platform that supports various financial use cases, such as transactions and identity verification. The company's goal is to enhance the way users interact with their financial data, making it easier and more secure.

San Francisco, CaliforniaHeadquarters

2013Year Founded

$714.3MTotal Funding

SERIES_DCompany Stage

Fintech, Financial ServicesIndustries

1,001-5,000Employees

Benefits

We've got you covered: From medical, life, and 401ks, we’re here to support your physical, mental, and financial wellbeing.

Everyone is an owner: We want everyone to feel ownership over their work - literally, which is why we offer equity to full-time Plaids.

Vacation your way: We want to make sure you have time to meet your personal needs with unlimited PTO and two weeks of synchronous, company-wide vacation.

Grow your skills: Every Plaid is in control of their career development with our learning stipends, tools, and trainings.

Risks

Increased competition from API-based banking solutions like FIS's Code Connect platform.

Potential legal challenges, such as PNC's lawsuit over trademark issues.

Demand for enhanced transparency and security in financial data sharing.

Differentiation

Plaid offers seamless financial data integration through robust APIs for diverse clients.

Plaid's Pay by Bank for Bill Pay provides a cost-effective recurring payment solution.

Plaid's strategic partnerships enhance its value proposition in payroll and payment sectors.

Upsides

Plaid's expansion into the Triangle area indicates growth and increased hiring potential.

Partnership with Dwolla enhances Plaid's presence in the secure payments sector.

Collaboration with Ansa expands market reach through pay-by-bank capabilities for merchants.

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