Responsibilities

The SEO Product Manager will advocate for the customer by applying a product mindset to SEO work, ensuring that solutions are user-centric and aligned with core business goals, manage and execute SEO projects, emphasizing both traditional optimization and visibility strategies for the AI era, examine how generative search models and AIOs impact Upwork's rankings and traffic, and suggest necessary adaptations, develop project plans and timelines, ensure alignment among stakeholders, and produce high-quality work with measurable outcomes, design and implement SEO and CRO experiments, including split tests and pre/post tests, to assess the effects of changes in content, layout, and technical elements on traffic, engagement, and conversion performance, conduct keyword research and perform content audits tailored for both classic SERPs and LLM-generated results, collaborate with content, design, and engineering teams to implement structured data, schemas, and technical enhancements that boost visibility in AI-driven search experiences, translate data from tools such as Google Search Console and third-party platforms into actionable insights and monitor performance across both traditional and AI-influenced environments, and keep up with industry shifts, such as algorithm updates and developments in search AI, LLMs, and conversational interfaces.