Product Manager at Nielsen

Shanghai, Shanghai, China

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

FMCG, Retail, Consumer Packaged Goods, Data AnalyticsIndustries

Requirements

Minimum of a Bachelor's degree in Business, Engineering, Data Science, or related field
6+ Years of Product Development, Product Marketing, Consulting or Commercial experience with proven ability to lead Product Development Life Cycle; heavy emphasis on client discovery, market opportunity assessments, P&L development and product strategy
Heavy emphasis on Client Discovery, Market Opportunity Assessments, P&L development and Product Strategy
Domain expertise in Retail, CPG Manufacturer Sales & Marketing or Insight Functions

Responsibilities

Evaluate and prioritize product opportunities for FMCG Retail & New Retail for our clients
Work with internal and external stakeholders to assess market opportunities for potential product development, rationalize the existing product portfolio, and prepare business cases for new developments
Own client discovery within the region; understand the industry dynamics today and in the future, the competitive landscape, the buyer personas, and key client business problems
Constantly engage with clients through external forums, ongoing business meets & formally organized industry councils to stay abreast of their latest needs
Determine product requirements based on discovery and prioritization, working closely with Regional & Global PL teams, Commercial stakeholders, specifically highlighting key client needs in the market
Practice consistent application of the Product Development Life Cycle - conducting thorough product discovery and partnering with internal stakeholders such as Operations & Data Science to ensure effective execution of design, build and go-to-market
Lead China GTM strategy in partnership with Marketing & Communication, Global & Regional Product Leadership and Commercial teams
Manage expectations with our clients and sales teams on product features and functionality
Support Sales teams as needed with client meetings, RFPs as well as internal Nielsen Briefings
Identify and engage with potential partners to achieve product roadmap objectives

Skills

Product Management

Product Prioritization

Stakeholder Management

Market Analysis

Business Case Development

Client Discovery

Industry Analysis

Competitive Analysis

Buyer Personas

Product Requirements

Nielsen

Global measurement and data analytics provider

About Nielsen

Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.

Town of Clarkstown, New YorkHeadquarters

1963Year Founded

$45.1MTotal Funding

ACQUISITIONCompany Stage

Data & Analytics, ConsultingIndustries

10,001+Employees

Benefits

Health Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Risks

Competition from digital-native analytics firms threatens Nielsen's market share.

Privacy regulations may impact Nielsen's data collection capabilities.

Private equity acquisition could lead to strategic shifts misaligned with client needs.

Differentiation

Nielsen offers comprehensive cross-platform measurement solutions, including mobile media markets.

The Diverse Media Equity program elevates diverse-owned media companies' visibility.

Nielsen Impact Score evaluates marketing value of university athletic programs.

Upsides

Acquisition of Telephia enhances Nielsen's mobile media measurement capabilities.

Partnerships with P&G and NMSDC support diverse media representation.

Collaboration with TikTok improves digital audience measurement services.

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