Senior Product Marketing Manager - Fixed-term contract - Video Games
Keywords StudiosSalary not specified
Full Time
Senior (5 to 8 years)
Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Video Games, GamingIndustries
Requirements
- 4 - 6 years in the Games Industry
Responsibilities
- Closely collaborate with studio development and publishing teams to support product priorities
- Provide deep insights into the games in your portfolio and their competition
- Help facilitate and lead critical initiatives, manage priorities, and share valuable insights across the portfolio
- Help drive the process of understanding product market fit for games, working cross-functionally and strategically throughout the full development lifecycle, from concept to post-launch
- Provide insights-backed product recommendations to Product Leadership, collaborating with insights teams (Data Science, Consumer Insights, UXR) to analyze player behavior, assess product performance, and contribute to product priorities and roadmaps
- Help coordinate and define telemetry needs, critical metrics, reporting, and analyses to develop insights into player behaviors
- Analyze data and translate it into insights and strategies to meet and exceed core franchise targets
- Support Commercial Growth teams and Product Leadership to build strategies for pricing, in-game promotions, SKUs, and ongoing content and monetization approaches
- Deliver market intelligence research on the competitive landscape, trends, competitor products, including product teardowns and competitive analysis
- Help inform, research, and evangelize product insights and data reporting in support of AAA game development for the Mafia franchise and future IPs
- Work closely with the studio, publishing product leadership, and other 2K cross-functional teams to develop, guide, implement, and optimize strategies for current and future franchise directions
- Help identify, research, and present product opportunities for the business and broader portfolio
- Work with Product Leadership to craft and present materials to stakeholders across the studio and 2K, ensuring alignment with strategic goals and driving successful execution of product initiatives
Skills
Product Management
Data Analysis
Game Development
AAA Games
Product Insights
Research
Data Reporting
Mafia Franchise
2K
Develops and publishes interactive video games
About 2K
2K develops and publishes interactive entertainment, focusing primarily on video games for a wide audience that includes casual gamers, hardcore enthusiasts, and professional eSports players. The company collaborates with well-known game development studios like Supermassive Games and Firaxis Games to create popular titles such as "The Quarry" and "TopSpin 2K25." 2K's games are available through digital downloads and physical copies, and they also generate revenue from downloadable content (DLC), in-game purchases, and exclusive content partnerships. This diverse revenue model, along with their strong collaborations, sets 2K apart from competitors in the video game publishing industry. The company's goal is to deliver high-quality, engaging gaming experiences that appeal to a broad range of players.
Novato, CaliforniaHeadquarters
2005Year Founded
VENTURE_UNKNOWNCompany Stage
Consumer Software, GamingIndustries
1,001-5,000Employees
Benefits
Health Care Benefits
Health Savings Account (HSA) Including Company Contribution
Employee Stock Purchase Plan
401k Retirement Plan
Life and Disability Benefits
Group Legal Plan
Wellbeing Program
Childcare Benefits
Flexible Spending Account (FSA)
Generous Compassionate Leave
Companywide End of Year Break
Risks
Denuvo in NBA 2K25 may cause performance issues, sparking community backlash.
Project Ethos faces challenges in a saturated free-to-play shooter market.
High expectations for FIFA 2K25 could pressure 2K to compete with EA's FIFA series.
Differentiation
2K collaborates with top-tier studios like Supermassive Games and Firaxis Games.
2K's diverse portfolio includes sports, horror, and simulation games.
2K's partnerships with major sports leagues enhance brand visibility and engagement.
Upsides
2K's acquisition of the FIFA license opens new market opportunities.
Project Ethos aligns with successful free-to-play models like Fortnite.
Mobile gaming expansion with NFL 2K Playmakers taps into a growing market.
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