Senior Product Marketing Manager - Fixed-term contract - Video Games
Keywords StudiosSalary not specified
Full Time
Senior (5 to 8 years)
Not SpecifiedCompensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Video Games, GamingIndustries
Requirements
- Ability to inform, research, and evangelize product insights and data reporting in support of AAA game development for the Mafia franchise and future IPs
- Experience working closely with studios, publishing product leadership, and cross-functional teams at 2K
- Skills in developing, guiding, implementing, and optimizing strategies for current and future franchise directions
- Capability to identify, research, and present product opportunities for the business and broader portfolio
- Proficiency in crafting and presenting materials to stakeholders across the studio and 2K to ensure alignment with strategic goals
Responsibilities
- Closely collaborate with studio development and publishing teams to support product priorities
- Provide deep insights into games in the portfolio and their competition
- Facilitate and lead critical initiatives, manage priorities, and share valuable insights across the portfolio
- Drive the process of understanding product market fit for games, working cross-functionally and strategically throughout the full development lifecycle, from concept to post-launch
- Provide insights-backed product recommendations to Product Leadership
- Collaborate directly with insights teams (Data Science, Consumer Insights, UXR) to analyze player behavior, assess product performance, and contribute to product priorities and roadmaps
- Coordinate and define telemetry needs, critical metrics, reporting, and analyses needed to develop products
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What is the location or work arrangement for this Product Manager role?
This information is not specified in the job description.
What is the salary or compensation for this position?
This information is not specified in the job description.
What skills or experience are required for this Product Manager role?
This information is not specified in the job description.
What is the company culture like at 2K?
2K prides itself on creating an inclusive work environment, encouraging teams to 'Come as You Are' and do their best work, and welcomes all applicants even if they don't meet every requirement.
What makes a strong candidate for this role at 2K?
2K encourages anyone interested in the job who thinks they have what it takes to apply, even if they don't meet every requirement.
2K
Develops and publishes interactive video games
About 2K
2K develops and publishes interactive entertainment, focusing primarily on video games for a wide audience that includes casual gamers, hardcore enthusiasts, and professional eSports players. The company collaborates with well-known game development studios like Supermassive Games and Firaxis Games to create popular titles such as "The Quarry" and "TopSpin 2K25." 2K's games are available through digital downloads and physical copies, and they also generate revenue from downloadable content (DLC), in-game purchases, and exclusive content partnerships. This diverse revenue model, along with their strong collaborations, sets 2K apart from competitors in the video game publishing industry. The company's goal is to deliver high-quality, engaging gaming experiences that appeal to a broad range of players.
Novato, CaliforniaHeadquarters
2005Year Founded
VENTURE_UNKNOWNCompany Stage
Consumer Software, GamingIndustries
1,001-5,000Employees
Benefits
Health Care Benefits
Health Savings Account (HSA) Including Company Contribution
Employee Stock Purchase Plan
401k Retirement Plan
Life and Disability Benefits
Group Legal Plan
Wellbeing Program
Childcare Benefits
Flexible Spending Account (FSA)
Generous Compassionate Leave
Companywide End of Year Break
Risks
Denuvo in NBA 2K25 may cause performance issues, sparking community backlash.
Project Ethos faces challenges in a saturated free-to-play shooter market.
High expectations for FIFA 2K25 could pressure 2K to compete with EA's FIFA series.
Differentiation
2K collaborates with top-tier studios like Supermassive Games and Firaxis Games.
2K's diverse portfolio includes sports, horror, and simulation games.
2K's partnerships with major sports leagues enhance brand visibility and engagement.
Upsides
2K's acquisition of the FIFA license opens new market opportunities.
Project Ethos aligns with successful free-to-play models like Fortnite.
Mobile gaming expansion with NFL 2K Playmakers taps into a growing market.
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