Reddit

Principal Software Engineer, Ads Backend Engineering

United States

Reddit Logo
Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Internet, Advertising, Software DevelopmentIndustries

Requirements

Candidates should possess a Bachelor’s degree in Computer Science or a related field, and have at least 8 years of experience in software engineering, with a strong focus on backend systems and distributed architectures. Demonstrated experience with cloud technologies, particularly Google Cloud Platform (GCP), is essential, along with proficiency in programming languages such as Python or Java. A deep understanding of data structures, algorithms, and database design is also required.

Responsibilities

As a Principal Software Engineer, you will define and drive the long-term technical architecture and platform strategy for Reddit’s Ads backend, balancing the needs of advertisers and Reddit users. You will lead the tech evolution of the Reddit & Ads stack, standardize cloud resources and data observability practices, and contribute to cost of revenue tracking and optimizations. Additionally, you will unlock developer velocity, build from proof of concepts to fully productionized systems, and operate as a force multiplier elevating engineers and the organization.

Skills

Backend Engineering
ML Systems
Cloud Resources
Data Observability
Cost Optimization
System Design
Performance Scaling
Relevance Measurement
ML Models
Targeting Approaches

Reddit

Online platform for community discussions and content

About Reddit

Reddit is an online platform that allows users to post, vote, and comment on content within various communities based on shared interests. Users can engage in discussions on a wide range of topics, from news and sports to entertainment and hobbies. The platform features a unique voting system where content can receive upvotes or downvotes, helping the most popular posts gain visibility. Reddit generates revenue primarily through advertising, premium memberships, and the sale of virtual goods like Reddit Coins. Unlike many other social media platforms, Reddit emphasizes community-driven content and discussions, creating a space for authentic interactions among users. The goal of Reddit is to foster engagement and connection among its diverse user base.

Key Metrics

San Francisco, CaliforniaHeadquarters
2005Year Founded
$1,177.1MTotal Funding
IPOCompany Stage
Consumer Software, EntertainmentIndustries
1,001-5,000Employees

Benefits

Comprehensive health benefits
Flexible unlimited vacation days & monthly global wellness days
Family planning funds & 4+ months paid parental leave
Personal & professional development funds
Paid volunteer time off
Workspace & home office benefits

Risks

Reliance on advertising revenue faces competition from platforms like TikTok and Instagram.
AI tools like 'Reddit Answers' may raise privacy and data usage concerns.
NFT market expansion exposes Reddit to volatility and regulatory scrutiny.

Differentiation

Reddit's unique voting system promotes engaging and authentic content discovery.
The platform's diverse communities cater to a wide range of interests and discussions.
Reddit's AI-powered tools enhance user experience and content moderation.

Upsides

Reddit's confidential IPO plans signal potential growth and market expansion.
AI-driven content moderation can improve user safety and platform reliability.
Expansion into blockchain and NFTs opens new revenue streams and user engagement.

Land your dream remote job 3x faster with AI