Reddit

Principal Software Engineer, Ads Backend Engineering

United States

Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Internet, Advertising, Software DevelopmentIndustries

Position Overview

  • Location Type: Remote
  • Employment Type: Full-time
  • Salary: Not provided

Reddit is a community of communities. It’s built on shared interests, passion, and trust and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 101M+ daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit redditinc.com.

The Ads Foundations org is where Ads Engineering, Product, ML Systems, and Experimentation efforts are combined to show the best ad to Reddit users. Our responsibilities include:

  • Tech Evolution of the Reddit & Ads stack: Bringing the Ads tech stacks into the future leveraging existing Reddit centralized resources (Cloud/People/Know-how) and going beyond when required by ads unique scaling and performance challenges.
  • Balancing Needs: Balancing the needs of two different customer types – advertisers and Reddit users.
  • Engineering Velocity & Happiness: Unlock the shortest path, without compromising on quality, to build from proof of concepts to fully productionized systems using new ML models, targeting approaches and relevance measurements. We want to democratize developer velocity independently from the size or the amount of infra/system expertise a specific vertical team has.
  • Cloud Resources & Data Observability: Standardize and apply best practices among all the vertical teams to be able to understand Cloud and Business impact for any given product launch. As we evolve as a public company, we also want to evolve our best practices when it comes to resources to teams/systems/components mapping to facilitate future refactors, optimization, and go to market initiatives.
  • Cost of Revenue Tracking and Optimizations: Design, implement, and drive best practices for all development teams to ship cost efficient systems that can survive the test of time. The Ads Infrastructure team acts as the gate to validate the engineering excellence of a given system going live for millions of customers.

Requirements

  • Not specified

Responsibilities

  • Define and drive the long-term technical architecture and platform strategy for Reddit’s Ads backend.
  • Lead the technical direction for how Reddit’s Ads backend evolves to meet the next generation of advertiser and user needs.
  • Operate as a force multiplier: elevating not only our systems, but also our engineers, our org, and the industry at large.

Application Instructions

  • Not provided

Company Information

Skills

Backend Engineering
ML Systems
Cloud Resources
Data Observability
Cost Optimization
System Design
Performance Scaling
Relevance Measurement
ML Models
Targeting Approaches

Reddit

Online platform for community discussions and content

About Reddit

Reddit is an online platform that allows users to post, vote, and comment on content within various communities based on shared interests. Users can engage in discussions on a wide range of topics, from news and sports to entertainment and hobbies. The platform features a unique voting system where content can receive upvotes or downvotes, helping the most popular posts gain visibility. Reddit generates revenue primarily through advertising, premium memberships, and the sale of virtual goods like Reddit Coins. Unlike many other social media platforms, Reddit emphasizes community-driven content and discussions, creating a space for authentic interactions among users. The goal of Reddit is to foster engagement and connection among its diverse user base.

San Francisco, CaliforniaHeadquarters
2005Year Founded
$1,177.1MTotal Funding
IPOCompany Stage
Consumer Software, EntertainmentIndustries
1,001-5,000Employees

Benefits

Comprehensive health benefits
Flexible unlimited vacation days & monthly global wellness days
Family planning funds & 4+ months paid parental leave
Personal & professional development funds
Paid volunteer time off
Workspace & home office benefits

Risks

Reliance on advertising revenue faces competition from platforms like TikTok and Instagram.
AI tools like 'Reddit Answers' may raise privacy and data usage concerns.
NFT market expansion exposes Reddit to volatility and regulatory scrutiny.

Differentiation

Reddit's unique voting system promotes engaging and authentic content discovery.
The platform's diverse communities cater to a wide range of interests and discussions.
Reddit's AI-powered tools enhance user experience and content moderation.

Upsides

Reddit's confidential IPO plans signal potential growth and market expansion.
AI-driven content moderation can improve user safety and platform reliability.
Expansion into blockchain and NFTs opens new revenue streams and user engagement.

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