Principal Product Manager, Data & Platforms at Viral Nation

Canada

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Marketing, Digital MediaIndustries

Requirements

Bachelor’s degree in Computer Science, Data Science, Engineering, Business Analytics, or a related field — or equivalent experience demonstrating technical excellence and business fluency
7+ years’ experience in technical product management, with at least 3-5 years specifically focused on data platforms, data warehousing, or data infrastructure
Strong SQL skills; comfortable writing complex queries, analyzing data, and validating data models independently
Deep technical knowledge of modern data ecosystems, including data pipeline (ETL/ELT) orchestration

Responsibilities

Define and own the product vision, strategy, and roadmap for Viral Nation's data platform, focusing on data pipelines (ETL/ELT), data warehousing, and analytics infrastructure
Translate complex business needs and AI/ML requirements into clear, technical user stories and specifications for data engineering teams
Develop a deep functional and technical understanding of our data architecture, from ingestion and transformation to storage and consumption, to identify bottlenecks and opportunities for innovation
Partner directly with the AI Science team to define requirements and build scalable data solutions for tuning, evaluating, and deploying AI models
Act as a key technical partner to data engineers and analysts, using strong SQL skills to perform data analysis, validate data models, and ensure data quality
Work in close partnership with data engineering, architecture, engineering, application, and AI teams to ensure the data platform meets their needs for reliability, scalability, and performance
Define and monitor key performance indicators (KPIs) for the data platform, such as data freshness, pipeline uptime, and query performance, to drive continuous improvement
Research, evaluate, and recommend new data technologies, tools, and partners (e.g., in the data warehousing, transformation, or observability space) to enhance platform capabilities
Work closely with the Product, Engineering, DevOps, and AI teams to align the data platform roadmap with overarching technology goals
Be comfortable in a highly dynamic, agile environment
Stay current with emerging technologies and trends in data engineering, data warehousing, and AI systems

Skills

Product Management

Data Pipelines

ETL

ELT

Data Warehousing

Analytics Infrastructure

Data Architecture

Scalability

AI/ML

Big Data

Business Intelligence

Viral Nation

Influencer and social media marketing agency

About Viral Nation

Viral Nation is an influencer and social media marketing agency that helps brands enhance their digital presence through services like influencer marketing, paid performance, and creative content. The company uses proprietary technologies, including machine learning and AI, to assist clients in transitioning to a social-first approach. What makes Viral Nation different is its ability to combine paid and organic marketing strategies, adapting to changes in social media algorithms for better results. The goal is to help clients achieve measurable growth in return on ad spend (ROAS) and reduce customer acquisition costs (CAC).

Chicago, IllinoisHeadquarters

2014Year Founded

$178.3MTotal Funding

LATE_VCCompany Stage

Consumer Software, AI & Machine LearningIndustries

201-500Employees

Risks

Increased competition from agencies like Clear Digital challenges Viral Nation's market position.

Over-reliance on gaming content may limit diversification into other sectors.

High expectations from influencer attendees at Cannes Lions could strain resources.

Differentiation

Viral Nation uses AI to enhance influencer marketing and brand safety solutions.

The company integrates paid and organic marketing for maximum social media impact.

Viral Nation partners with top studios for innovative content creation and distribution.

Upsides

Growing demand for AI-driven influencer marketing boosts Viral Nation's service appeal.

Partnerships with Vertiqal Studios and Wind Sun Sky expand content creation opportunities.

Recognition at SXSW and Cannes Lions enhances Viral Nation's industry reputation.

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