Principal, NA Media Relations, GFB & Sport at Nike

New York, New York, United States

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$127,000 – $267,700Compensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Sportswear, Marketing, CommunicationsIndustries

Requirements

Passion for sport and ability to deliver new ways of thinking
Desire to deepen and evolve Nike's sport-culture relationship with media and consumers
Proactive, creative, and solutions-oriented mindset
Culturally curious, sport obsessed, with an eye for design and trends
Appreciation for art and understanding of popular culture
Positive, team-oriented mindset
Curious with strong strategic instincts
Exceptional relationship skills
Ability to handle ambiguity and work across a global, corporate matrix

Responsibilities

Build audience-right media strategies
Create and lead engaging communications storytelling and experiences to reach new audiences and amplify Nike’s brand reach
Manage media relations and communications with audiences and communities across the United States and Canada
Focus sharply on global football as well as emerging and individual sports, carving resonant storytelling and influence for the Nike brand
Lead, redefine, cultivate, and develop expressions of sport and style that challenge convention and permeate culture
Ignite purposeful conversations around Nike’s most powerful stories
Build new, innovative, and creative networks
Cultivate a forward-looking approach to communications strategies leveraging the ever-changing media and consumer landscape
Contribute at every stage of the planning process as a member of the media relations team

Skills

Key technologies and capabilities for this role

Media RelationsCommunications StrategyStorytellingPublic RelationsBrand AmplificationFootball CommunicationsSports MarketingAudience EngagementMedia StrategyCorporate Communications

Questions & Answers

Common questions about this position

What is the salary range for this Principal position?

The annual base salary ranges from $127,000 in the lowest geographic market to $267,700 in the highest geographic market, varying based on location, qualifications, skills, and experience.

Is this role remote or based in a specific location?

The role is based in New York, NY.

What key skills and qualities are required for this role?

Candidates need to be proactive, creative, solutions-oriented, culturally curious, sport-obsessed, with an eye for design and trends, and an appreciation for art and popular culture. They should also bring a positive, team-oriented mindset and be curious.

What is the company culture like at Nike?

Nike's culture thrives by embracing diversity and rewarding imagination, seeking achievers, leaders, and visionaries where each person brings skills and passion to a challenging and evolving environment. The Global Communications team is community-minded, purpose-driven, and focused on innovative brand stories.

What makes a strong candidate for this Principal Media Relations role?

A strong candidate has a passion for sport, ability to deliver new ways of thinking, and desire to deepen Nike's sport-culture relationship, with experience building media strategies and leading communications storytelling.

Nike

Designs and sells athletic footwear and apparel

About Nike

Nike designs, manufactures, and sells a variety of footwear, apparel, equipment, and accessories aimed at athletes, fitness enthusiasts, and everyday consumers. Their products are created to be stylish and performance-oriented, catering to the needs of a diverse clientele. Nike operates through multiple sales channels, including retail stores, online platforms, and third-party retailers, and enhances its brand image through endorsements from well-known athletes and sports teams. A key aspect of Nike's approach is its membership program, which offers exclusive access to products and content, fostering a deeper connection with consumers. Unlike many competitors, Nike places a strong emphasis on sustainability and corporate responsibility, integrating these values into its operations and product development. The company's goal is to continue growing by creating products that resonate with consumers while promoting positive social and environmental impact.

Beaverton, OregonHeadquarters

1964Year Founded

IPOCompany Stage

Consumer Software, Social Impact, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Remote Work Options

Flexible Work Hours

Risks

Emerging sportswear brands increase competition through digital marketing and direct sales.

Rising raw material costs could impact Nike's profit margins.

Consumer backlash over labor practices could harm Nike's brand reputation.

Differentiation

Nike integrates electronics into footwear for active recovery, enhancing product innovation.

The company capitalizes on retro designs, appealing to nostalgic consumers.

Nike's strong brand loyalty is bolstered by high-profile athlete endorsements.

Upsides

Nike's partnership with Oaklands Wolves boosts brand visibility among younger demographics.

Significant investments indicate strong investor confidence in Nike's growth prospects.

Nike's recognition as a socially responsible stock appeals to environmentally conscious investors.

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