Principal Designer at Via

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Transportation, TechnologyIndustries

Requirements

Minimum of 7+ years of experience in designing and delivering top quality designs
Proven ability to lead and deliver high-stake, multi-touchpoint programs
Brand: Ability to create a brand from scratch or inject new flavor into an existing brand
Interactive: Ability to design responsive landing pages and components
Business impact: Ability to measure potential impact and drive for tangible results
Mentor: Role model to more junior members of the team
Team player: Collaborative, with ability to work with other designers and disciplines across the organization (marketing, commercial, exec, product teams) and understand others' goals & constraints
Growth mindset: Take feedback onboard, proactively push beyond comfort zone, try new tools, and expand skillset
Communication: Ability to present to C-level, advocate for design excellence, with strong emotional intelligence and sound judgment
Comfortable owning workflows, turning ambiguity to clarity, juggling multiple priorities, and adapting on the fly
Unflappable under pressure: Stay calm, clear-headed, and focused when stakes are high
Highly organized and detail-oriented: Nothing slips through the cracks
Curious, proactive, and solution-oriented: Always two steps ahead
Expertise in Figma (libraries, components, auto-layout etc.), Adobe suite (digital and large-scale print formats), AI (generative tools)
Animation: Bonus if able to make things move and give life to them

Responsibilities

Design and deliver 360 campaigns across audiences: riders, commercial partners, investors, and internal teams
Handle typical projects including product launches, events packages, promotional campaigns, investor presentations, video storyboards, web pages and components, brand packages for new transit services, social media templates, editorial design for whitepapers, spanning digital, video, and print
Develop thoughtful creative strategy that meets the brief and delivers impactful work
Understand the impact of your work and refine based on in-market performance
Bring a systems approach to your work - design for scale

Skills

Key technologies and capabilities for this role

Graphic DesignCampaign DesignCreative StrategyBrand DesignDigital DesignVideo StoryboardsPrint DesignSocial Media TemplatesEditorial DesignUI DesignSystems Design

Questions & Answers

Common questions about this position

What experience level is required for the Principal Designer role?

A minimum of 7+ years of experience in designing and delivering top quality designs is required.

What are the key skills needed for this position?

Key skills include proven ability to lead high-stake programs, brand creation or refresh, interactive design for responsive pages, business impact measurement, mentoring juniors, collaboration across teams, growth mindset, strong communication for C-level presentations, and handling ambiguity under pressure.

What is the company culture like at Via?

Via's culture consists of hard-working transit nerds who solve meaningful problems, move fast, and collaborate across teams in a high-growth public company environment.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What makes a strong candidate for the Principal Designer role?

Strong candidates have 7+ years of experience, can lead multi-touchpoint programs, create brands, design interactive elements, drive business impact, mentor juniors, collaborate across disciplines, communicate to C-level, and thrive under pressure with a growth mindset.

Via

Digital transportation solutions and network optimization

About Via

Via improves transportation systems by creating efficient digital networks for various clients, including urban and rural residents, corporate employees, students, and patients. Their TransitTech technology offers flexible mobility solutions that enhance convenience and efficiency while reducing costs, especially in student transit. Via also provides planning and scheduling services through their Remix platform, along with the Citymapper for Cities app, which offers insights to strengthen transit networks. The company's goal is to leverage digital technology to enhance transportation efficiency and improve the overall rider experience.

New York City, New YorkHeadquarters

2012Year Founded

$862.9MTotal Funding

LATE_VCCompany Stage

Automotive & Transportation, Consulting, HealthcareIndustries

1,001-5,000Employees

Benefits

Competitive salaries and equity packages.

Health and wellness benefits.

Local volunteer opportunities.

Support for all new parents.

Learning opportunities through our Via-Versity.

Employee Resource Groups.

Risks

Increased competition from AI-integrated transit solutions could challenge Via's market position.

Potential regulatory scrutiny may complicate Via's acquisition of Citymapper.

Expansion in underserved zones may face logistical challenges or community pushback.

Differentiation

Via transforms rigid transit systems into dynamic, on-demand networks.

Via's TransitTech serves diverse clients, from urban dwellers to rural residents.

Via's Citymapper for Cities app provides comprehensive passenger insights.

Upsides

Via's partnership with King County Metro addresses first- and last-mile transit needs.

Microtransit pilot programs with Summit County highlight Via's innovative solutions.

Via's potential acquisition of Citymapper could enhance its Mobility as a Service offerings.

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