Principal Counsel, Product & Commercial at Babylist

United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

E-commerce, RetailIndustries

Requirements

12+ years of overall professional working experience, with at least 3 years at a reputable law firm and 5+ years in-house at a high growth technology company directly advising senior leadership clients on complex commercial, business, and transactional matters
Bachelor’s degree and Juris Doctorate from an ABA accredited law school (or foreign equivalent) with membership in good standing in a U.S. State Bar
Demonstrated expertise in U.S. privacy laws (e.g., CCPA/CPRA, GDPR familiarity) and experience counseling on adtech, data use, and measurement in media/marketing contexts
Depth in several of: advertising & marketing law (including endorsements, claims, and promotions), commercial contracting, and data privacy, plus the judgment to spot issues across adjacent areas
Strong business acumen; you translate legal risk into clear, actionable options aligned with company objectives
Exceptional communicator and client manager; equally fluent in technical and business contexts; comfortable engaging everyone from senior executives to engineers across varying stakeholder maturity
Excellent problem-solving and interpersonal skills; you build trust quickly across functions
Proven ability to lead initiatives, influence without authority, and collaborate in a high-growth environment

Responsibilities

Provide practical, business-forward counseling on product, commercial, and regulatory issues across a fast-moving environment
Create the legal process for the tech product lifecycle (PRDs, experiments, launch reviews) to embed privacy-by-design and consumer-protection best practices
Lead and negotiate a wide range of commercial agreements, including IOs, data-sharing, measurement, and platform terms; advise on FTC Endorsement Guides, claims substantiation, testimonials/UGC, and promotional rules
Build and mature legal systems, processes, and templates that improve speed and consistency (e.g., playbooks, self-serve tools, and CLM workflows)
Create and maintain scalable templates (MSAs, DPAs), clause libraries, and escalation matrices
Manage outside counsel efficiently and develop fit-for-purpose engagement strategies
Deliver training for GTM, Product, and Ops; drive policy updates and legal comms to the business

Skills

Commercial Contracts

Product Law

Regulatory Compliance

Privacy Law

Consumer Protection

Contract Negotiation

eCommerce Law

Supply Chain Contracts

Babylist

Comprehensive baby registry platform for parents

About Babylist

Babylist provides a universal baby registry platform that allows expecting and new parents to compile baby products from any store, including popular retailers like Amazon, Target, and Etsy. The platform features an interactive checklist and expert-vetted guides to assist parents in making informed choices about baby gear and essentials. Babylist differentiates itself from competitors by offering a comprehensive solution that combines affiliate marketing, direct sales, and curated product recommendations, generating revenue through affiliate commissions, exclusive curated kits, and advertising partnerships. The company's goal is to simplify the baby registry process for parents, ensuring they have all the necessary items for their growing families while enhancing user engagement with offerings like a free box of goodies for new registrants.

Oakland, CaliforniaHeadquarters

2011Year Founded

$38.9MTotal Funding

SERIES_CCompany Stage

Education, Consumer GoodsIndustries

501-1,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Parental Leave

401(k) Retirement Plan

401(k) Company Match

Health Savings Account/Flexible Spending Account

Paid Vacation

Paid Sick Leave

Remote Work Options

Flexible Work Hours

Wellness Program

Mental Health Support

Company Equity

Risks

Increased competition from Lalo could draw customers away from Babylist.

Integration challenges with Expectful may distract from Babylist's core business.

Reliance on affiliate marketing exposes Babylist to changes in partner terms.

Differentiation

Babylist offers a universal registry platform integrating products from any store.

The platform combines affiliate marketing, direct sales, and curated recommendations for revenue.

Expert-vetted guides and interactive checklists enhance informed decision-making for parents.

Upsides

Acquisition of Expectful expands Babylist's offerings into health and wellness.

Growing demand for eco-friendly products aligns with Babylist's product recommendations.

AI integration can enhance personalized shopping experiences on Babylist's platform.

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