Paid Search Senior Analyst at Beyond Finance

Chicago, Illinois, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Financial Services, Marketing, FinTechIndustries

Requirements

BS/MS degree in Marketing or a related field
2-3 years’ experience related to Paid Search
Prior Financial Services and/or lead generation experience preferred, but not required
Expertise in Paid Search platforms (Google Ads, Microsoft Ads)
Strong understanding of optimization levers & testing approaches across Paid Search platforms
Strong willingness to work hands-on in a performance-based, analytically-driven, and fast-paced environment
Proactive and hungry self-starter that enjoys and thrives working in a fast-paced environment
Ability to organize and manage multiple priorities with a strong sense of urgency and consistently meet deadlines
Outstanding ability to think creatively, and identify and resolve problems
Excellent analytical skills and understanding of experiment design, measurement, and analysis (i.e. A/B testing); strong ability to make recommendations supported by data-based rationale
Demonstrated and quantifiable success in implementing successful test-and-learn strategies in the areas of campaign optimization, creative testing, and user experience
Willingness to dive deep into the data to understand what is driving end to end campaign performance
Creative thinker with excellent written and oral communication skills
Eager to work hard, learn fast, and do hands on work

Responsibilities

Manage Paid Search campaigns to profitably drive user acquisition
Analyze key metrics across Paid Search campaigns to identify trends and opportunities, and make data-driven recommendations to improve performance
Develop, own and execute on landing page and other testing initiatives to improve conversion rate and profitability of marketing campaigns
Manage, optimize, and implement Paid Search campaigns directly in Google Ads and Microsoft Ads
Provide thought leadership and proactively bring ideas to the table on needle moving initiatives and tests
Collaborate with internal and external teams to ensure high quality execution of new marketing campaigns or initiatives in the areas of marketing, product launch readiness, service support, legal, risk, compliance and controls

Skills

Key technologies and capabilities for this role

Paid SearchGoogle AdsMicrosoft AdsCampaign ManagementData AnalysisA/B TestingLanding Page OptimizationConversion Rate OptimizationDigital MarketingUser Acquisition

Questions & Answers

Common questions about this position

What experience is required for the Paid Search Senior Analyst role?

Candidates need a BS/MS degree in Marketing or a related field, 2-3 years of experience related to Paid Search, and expertise in Paid Search platforms like Google Ads and Microsoft Ads. Prior Financial Services or lead generation experience is preferred but not required.

What are the main responsibilities of this position?

The role involves managing Paid Search campaigns in Google Ads and Microsoft Ads, analyzing metrics to improve performance, developing and executing testing initiatives, and collaborating cross-functionally with teams like product, analytics, and sales.

What is the salary or compensation for this role?

This information is not specified in the job description.

Is this position remote or does it require office work?

This information is not specified in the job description.

What kind of work environment and culture can I expect at Beyond Finance?

The company has a fast-paced, performance-based, analytically-driven environment with a culture focused on compliance, ethics, and helping people, where you'll work cross-functionally with teams like marketing, product, analytics, design, and sales.

Beyond Finance

Debt relief solutions for unsecured debt

About Beyond Finance

Beyond Finance provides debt relief solutions for individuals struggling with unsecured debt, such as credit card debt and personal loans. The process starts with a free online assessment to determine if a client's debt qualifies for their services, followed by the development of a personalized plan using proprietary technology. Experienced consultants negotiate with creditors to settle debts for lower amounts, and the company offers consolidation loan options through a network of lenders. Beyond Finance differentiates itself by charging fees only after clients see results, ensuring a strong focus on customer service and communication.

Houston, TexasHeadquarters

2016Year Founded

$805MTotal Funding

DEBTCompany Stage

Fintech, Financial ServicesIndustries

501-1,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Unlimited Paid Time Off

Paid Holidays

Parental Leave

401(k) Company Match

Professional Development Budget

Risks

Rising interest rates may reduce demand for debt consolidation loans.

Increased competition from fintech startups could erode Beyond Finance's market share.

Potential regulatory changes could increase operational costs for Beyond Finance.

Differentiation

Beyond Finance offers free financial therapy, enhancing holistic financial wellness solutions.

The company provides a mobile app for debt management, a first in the industry.

Beyond Finance's success fee model aligns company interests with client outcomes.

Upsides

Increased demand for digital financial tools boosts Beyond Finance's mobile app adoption.

Investor confidence is high, evidenced by a $635 million credit facility from Comvest.

Recognition for customer service and transparency enhances Beyond Finance's brand reputation.

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