Paid Media Consultant - MENA Market at Welocalize

Morocco

Welocalize Logo
Not SpecifiedCompensation
Mid-level (3 to 4 years)Experience Level
Part TimeJob Type
UnknownVisa
Digital Marketing, Advertising, B2B, E-commerce, RetailIndustries

Requirements

  • Ideally 3-4 years in a role utilizing Google Ads, Microsoft Ads, Meta, and LinkedIn Ads
  • Strong experience in MENA Advertising Platforms
  • Experience working with B2B accounts
  • Demonstrable experience in planning, implementing and optimizing paid media campaigns
  • Strong written, verbal, and presentation skills
  • Proficiency in Microsoft Excel is desirable
  • Native level of Modern Standard Arabic and strong understanding of the culture in the MENA market

Responsibilities

  • Advising on best practices in Paid Search and Paid Social for the MENA market
  • Giving insights, benchmarks and recommendations about the MENA market to our Paid Media team
  • Defining optimization strategies with our internal Paid Media team
  • Conducting keyword research and building campaigns across multiple paid media platforms by working with the wider Paid media team
  • Attending appropriate calls/meetings with clients and the rest of the team
  • Helping to define measurement of success for campaigns

Skills

Key technologies and capabilities for this role

Paid MediaPaid SearchPaid SocialGoogle AdsMeta AdsMarket InsightsAccount StructuresDigital MarketingPerformance MarketingMENA Market

Questions & Answers

Common questions about this position

Is this position remote?

Yes, this is a freelance-remote position with a remote-first structure.

What are the required skills and experience for this role?

The role ideally requires 3-4 years utilizing Google Ads, Microsoft Ads, Meta, and LinkedIn Ads, strong experience in MENA Advertising Platforms, experience with B2B accounts, and demonstrable experience in planning, implementing, and optimizing paid media campaigns. Strong written, verbal, and presentation skills are needed, with proficiency in Microsoft Excel desirable, along with native level Modern Standard Arabic and strong understanding.

What is the expected time commitment for this freelance role?

The project will require approximately 5-10 hours of work per month, depending on client needs.

What is the company culture like?

The company has a remote-first structure with a unique culture that celebrates difference and embraces diversity, built on curiosity, passion for learning, and offers career opportunities, training, and flexibility for work-life balance.

What makes a strong candidate for this Paid Media Consultant role?

Strong candidates will have 3-4 years of experience with Google Ads, Microsoft Ads, Meta, and LinkedIn Ads, deep knowledge of MENA advertising platforms, B2B experience, and native-level Modern Standard Arabic to provide local market expertise.

Welocalize

Provides AI-driven content localization services

About Welocalize

Welocalize assists businesses in enhancing customer engagement by providing localized content that meets the cultural and linguistic needs of different regions. Their AI-enabled Service Delivery Platform, OPAL, streamlines the translation and approval processes, allowing companies to reduce costs and improve efficiency. Unlike competitors, Welocalize leverages AI and automation to deliver services more effectively, resulting in better business outcomes for clients. The company's goal is to empower businesses to connect with international customers through advanced localization solutions.

New York City, New YorkHeadquarters
1997Year Founded
$33.1MTotal Funding
GROWTH_EQUITY_VCCompany Stage
Enterprise Software, AI & Machine LearningIndustries
1,001-5,000Employees

Benefits

Accident Insurance
Critical Illness Insurance
Hospital Indemnity Insurance
Telemedicine Benefit
Paid Sick Time
Paid Holidays
Employee Assistance Program
Mileage Reimbursement
Medical Insurance
Dental Insurance
Vision Insurance
Health Savings Account/Flexible Spending Account
Voluntary Life Insurance
401(k) Retirement Plan

Risks

Competition from AI-driven tools like DeepL and Google Translate threatens market share.
Rapid AI advancements may commoditize basic translation services, pressuring differentiation.
Economic uncertainties in key industries could reduce spending on localization services.

Differentiation

Welocalize's OPAL platform uses AI to streamline translation and content adaptation processes.
The company offers specialized linguistic validation services for clinical trials and healthcare.
Welocalize's TranslationRater™ plugin for ChatGPT enhances translation quality assessment capabilities.

Upsides

Growing demand for AI-driven localization boosts Welocalize's market opportunities.
Rising interest in multilingual e-learning aligns with Welocalize's expertise.
Healthcare sector's AI integration offers new service expansion opportunities for Welocalize.

Land your dream remote job 3x faster with AI