Organic Growth Strategist (Hybrid) at Homebase

Toronto, Ontario, Canada

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, SaaS, Small Business SoftwareIndustries

Requirements

Experience in technical SEO, including non-code fixes like meta optimization, internal linking, URL structure, and schema markup
Ability to conduct regular SEO audits and resolve technical issues independently (collaborating with developers when needed)
Proficiency in building SEO dashboards using Looker Studio, Google Analytics, and visualization tools
Skills in analyzing LLM trends and AI search performance (e.g., ChatGPT, Claude, Perplexity, Google AI Overviews), including citation tracking
Expertise in E-E-A-T optimization strategies for blog and programmatic SEO hubs, including expertise signals, authoritativeness, and trustworthiness
Experience managing author credibility, building author bios, attribution, and first-hand experience content
Knowledge of implementing trust signals like reviews, testimonials, expert quotes, original research, and YMYL content standards
Ability to provide data-driven insights for programmatic SEO, including opportunity identification, content gaps, and competitive analysis
Proficiency in building automated workflows using AirOps for content optimization, keyword tracking, technical SEO, competitor monitoring, and reporting
Passion for data analysis, technical SEO, content quality, and AI search platforms

Responsibilities

Execute non-code technical SEO fixes (20%), including meta optimization, internal linking, URL improvements, and schema markup to enhance crawlability and indexability
Conduct regular SEO audits to identify and resolve technical issues impacting site performance
Create comprehensive SEO dashboards (10%) using Looker Studio, Google Analytics, etc., to track blog, glossary, PSEO, and product page performance
Analyze LLM trends and AI search impact, monitoring performance in AI platforms and optimizing for visibility
Develop and implement E-E-A-T enhancement strategies (50%) across blog and PSEO hubs to improve rankings
Manage author credibility and content authority through bios, attribution, and first-hand experience content
Build trust signals and credibility markers using reviews, testimonials, expert quotes, original research, etc
Optimize YMYL content for Google's quality standards with proper sourcing, validation, and authorship
Provide data-driven insights for programmatic content strategy, identifying opportunities, gaps, and priorities
Build automated workflows using AirOps (20%) for content optimization, keyword tracking, technical SEO, competitor monitoring, and reporting

Skills

SEO

Technical SEO

E-E-A-T

PSEO

Meta Optimization

Internal Linking

URL Structure

Schema Markup

SEO Audits

Analytics

Dashboard Building

AirOps

Marketing Automation

AI Search Optimization

Homebase

Workforce management software for hourly employees

About Homebase

Homebase provides a digital platform that helps businesses with hourly workers manage their operations more effectively. The platform includes tools for time tracking, employee scheduling, payroll processing, and messaging. Businesses can use any device to track employee hours, breaks, and overtime, which simplifies payroll preparation by reducing paperwork. Managers can create and adjust schedules online, sharing them instantly with their teams. The payroll service automatically calculates paychecks, processes direct deposits, and files payroll taxes, making payroll management easier for small businesses. Additionally, the built-in messaging feature allows for effective communication between managers and employees, even when they are not in the same location. Homebase primarily serves small businesses and generates revenue by charging for its software and services. The goal of Homebase is to streamline workforce management for businesses that rely on hourly workers.

San Francisco, CaliforniaHeadquarters

2014Year Founded

$183.8MTotal Funding

SERIES_DCompany Stage

Consulting, Enterprise SoftwareIndustries

1,001-5,000Employees

Benefits

Stock options

Comprehensive insurance plans

401(k) with 4% company match

Remote, hybrid, and in-office work options

Top-of-the-line equipment and home office

Annual holidays and accrued PTO

Fun company activities

Risks

Increased competition from companies like Deputy could erode Homebase's market share.

Rapid Canadian expansion may strain resources and lead to operational challenges.

Dependency on third-party platforms like Lightspeed poses risks if partnerships change.

Differentiation

Homebase targets hourly workers, a segment often overlooked by HR tech companies.

The platform offers a comprehensive suite of tools for small business workforce management.

Homebase integrates payroll, scheduling, and communication in a single, user-friendly application.

Upsides

Homebase secured $60M in Series D funding, indicating strong investor confidence.

The company is expanding into Canada, doubling its workforce and opening a new office.

Integration with Lightspeed enhances Homebase's capabilities in workforce management.

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