Northern Western Europe Digital Sales Director at Hewlett Packard Enterprise

Barcelona, Catalonia, Spain

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Cloud ComputingIndustries

Requirements

University or Bachelor's degree, advanced university or Master's degree preferred
10+ years of sales industry experience, preferably in digital sales
Strong business acumen (implied from context)

Responsibilities

Define and implement the digital sales GTM strategy and coverage for NWE, ensuring alignment with HPE’s global growth objectives
Lead transformation from traditional sales methods to digitally enabled, customer-centric engagement models
Identify and prioritize market opportunities across hybrid cloud, storage, compute, AI, and hybrid cloud solutions; translate insights into actionable plans and investments
Own digital sales order targets for the region and drive consistent attainment or overachievement
Oversee pipeline generation and conversion through inside sales, digital demand generation, and partner channels
Leverage HPE’s AI-driven insights, CRM data, and account-based marketing tools to optimize prospecting, qualification, and sales cycles
Develop and manage strategic top account plans for top commercial digital customers, ensuring continued growth and customer satisfaction
Lead and inspire a multi-country team of digital sales managers, digital sales reps, digital presales, and virtual sales specialists
Foster a high-performance culture with clear KPIs, coaching, and development programs; promote succession planning and internal mobility
Promote cross-functional collaboration with Marketing, Partner Sales, Solution Architects, and other relevant teams
Ensure alignment and standardization across countries; manage stakeholder relationships with country leadership and drive effective coaching for the direct team
Drive adoption of digital selling platforms (e.g., HPE GreenLake Cloud Services, e-commerce portals, partner platforms)
Champion data analytics and AI to improve forecasting accuracy, targeting, and sales effectiveness
Introduce innovative digital customer experiences, including webinars, virtual demos, and interactive solution workshops
Build and nurture C-level relationships with strategic commercial customers, guiding their digital transformation journeys
Strengthen relationships with HPE channel partners to scale digital sales reach and collaboration
Ensure high customer satisfaction through a digital-first, always-on engagement model

Skills

Key technologies and capabilities for this role

Digital SalesGo-to-Market StrategyHybrid CloudStorageComputeAIStrategic LeadershipSales TransformationData-Driven SellingCustomer-Centric Engagement

Questions & Answers

Common questions about this position

Is this role remote or hybrid?

This role is designed as hybrid, with an expectation to work on average 2 days per week from an HPE office.

What is the salary or compensation for this position?

This information is not specified in the job description.

What key skills and experience are required for this role?

The role requires strategic leadership in digital sales, experience driving sales transformation to digitally enabled models, expertise in hybrid cloud, storage, compute, and AI solutions, and skills in leveraging AI-driven insights, CRM, and account-based marketing.

What is the company culture like at HPE?

HPE's culture thrives on finding new and better ways to accelerate what's next, values varied backgrounds, offers flexibility to manage work and personal needs, embraces bold moves together, and supports career growth.

What makes a strong candidate for this Digital Sales Director role?

A strong candidate is a strategic leader who can define digital sales GTM strategies, lead multi-country teams, drive revenue growth through AI-powered selling, and foster high-performance cultures with cross-functional collaboration.

Hewlett Packard Enterprise

Provides enterprise IT solutions and services

About Hewlett Packard Enterprise

Hewlett Packard Enterprise provides enterprise IT solutions with a focus on cloud services, artificial intelligence, and edge computing. Their products include HPE Ezmeral for managing containers, HPE GreenLake for cloud services, and HPE Aruba for networking. These solutions help businesses improve their performance and adapt to digital changes. HPE's business model includes selling hardware, software, and services, as well as offering subscription-based services and long-term contracts. What sets HPE apart from competitors is its commitment to open-source projects and its active developer community, which supports collaboration and innovation. The company's goal is to empower organizations to transform digitally and optimize their operations.

Houston, TexasHeadquarters

1939Year Founded

IPOCompany Stage

Hardware, Enterprise Software, AI & Machine LearningIndustries

10,001+Employees

Risks

Integration challenges with Juniper Networks may delay AI-driven networking benefits.

Competition from startups like Flywheel could impact HPE's AI and cloud services.

HPE's acquisition strategy may strain resources and distract from core operations.

Differentiation

HPE's GreenLake offers a unique hybrid cloud platform for diverse IT environments.

HPE Ezmeral provides advanced container management, enhancing enterprise AI and analytics capabilities.

HPE's Aruba solutions integrate cloud security and networking for seamless, secure connectivity.

Upsides

HPE's acquisition of Juniper Networks boosts AI-driven innovation in networking.

OpsRamp acquisition enhances HPE's IT management with AI-based automation capabilities.

Axis Security integration strengthens HPE's cloud security offerings with SASE solutions.

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