NIKKE 游戏数据分析运营 at Tencent

Shenzhen, China

Tencent Logo
Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
GamingIndustries

Requirements

  • 5+ years of experience in the game industry data analysis
  • Proficient in using Python, SQL, and Excel to extract, process, and analyze data
  • Passionate about the game industry. Native or fluent English is preferred
  • Experience in data modules such as log tagging, statistical reporting design, and specialized analysis. Able to independently handle work
  • Some understanding of user modeling and user research
  • Prior experience with PC console products and marketing data analysis is a plus
  • Data-sensitive with strong logical thinking and data analysis skills
  • Good communication and collaboration skills, with strong pressure resistance

Responsibilities

  • Develop the game data analysis system, including building data tagging, reporting, and analysis systems, establishing daily monitoring mechanisms for key indicators, and building various specialized data analysis frameworks
  • Analyze the effects of daily operations and version updates in the game, including retention and churn analysis, payment analysis, feature and gameplay analysis, and user satisfaction surveys. Provide a basis for operational plans
  • Analyze marketing data based on brand promotion, media placement, and other market actions and data, analyzing their impact and effects on segmented users. Provide a basis for market solutions
  • Establish predictive models based on existing data accumulation to provide results prediction for game data performance and market analysis
  • Monitor competitive products and new games, monitoring key data performance and providing directional guidance and reference for the game
  • Handle other data needs from various modules within the team, establishing an efficient and agile data sharing mechanism within the team

Skills

Data Analysis
Retention Analysis
Churn Analysis
Payment Analysis
Predictive Modeling
Marketing Analytics
Data Monitoring
Competitive Analysis
Data Tagging
Reporting Systems

Tencent

Internet platform for social, gaming, fintech

About Tencent

Tencent is a technology company that focuses on enhancing the daily lives of internet users and assisting businesses in their digital transformation. It operates in various sectors, including social networking, entertainment, fintech, and cloud computing. Tencent's main products include WeChat, a messaging and mobile payment app with over a billion users, and Tencent Games, which produces popular video games like Honor of Kings and PUBG Mobile. The company generates revenue through online advertising, subscription services, in-app purchases, mobile payments, and cloud services. Unlike many competitors, Tencent has a diverse business model that allows it to serve both individual users and enterprises effectively. The goal of Tencent is to enrich user experiences and support businesses in their digital journeys.

Shenzhen, ChinaHeadquarters
1998Year Founded
$31.5MTotal Funding
IPOCompany Stage
Consumer Software, Enterprise Software, Fintech, AI & Machine Learning, GamingIndustries
10,001+Employees

Benefits

Professional Development Budget

Risks

Tencent's addition to the US blacklist may affect its operations and partnerships.
Developing Call of Duty mobile version may lead to competitive tensions with Microsoft.
Investment in blockchain exposes Tencent to volatile regulatory environments.

Differentiation

Tencent's WeChat app integrates messaging, social media, and mobile payments seamlessly.
Tencent Games is a global leader with popular titles like Honor of Kings and PUBG Mobile.
Tencent Cloud offers scalable solutions for businesses, enhancing digital transformation efforts.

Upsides

Tencent's investment in blockchain technology could enhance its fintech and cloud services.
The Hunyuan-Large language model advances Tencent's AI capabilities in social networking and gaming.
Collaboration with DYXnet on AI solutions opens new avenues in digital transformation services.

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