NIKE, Inc. Global Brand Narrative & Writing Undergraduate Internship at Nike

Beaverton, Oregon, United States

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Not SpecifiedCompensation

InternshipExperience Level

InternshipJob Type

UnknownVisa

Sportswear, Marketing, Advertising, CreativeIndustries

Requirements

Enrolled in a bachelor’s degree with an expected graduation date of December 2026 or Spring 2027
Background in English, Journalism, Communications, Creative Writing, or a related field, with demonstrated experience in narrative storytelling and content creation
Writing examples which demonstrate an experienced command of style and tone, and an impeccable eye for detail
0 - 2 years of work experience
Resume submission (PDF strongly preferred)
A love of writing, athletes, sports and culture
An awareness of emerging trends in sports, design, culture, media and technology
A passion for the rhythm of writing and the ability to apply an insight, strategy or truth into highly engaging consumer-facing content
An understanding of how stories come to life across OOH, digital, and social, with a solid understanding of content platforms
A proven ability to flex and adapt to changing needs while maintaining a positive, collaborative outlook in a fast-paced, highly dynamic environment
Available for in-person work at the NIKE, Inc. World Headquarters in Beaverton, OR

Responsibilities

Partner with Narrative Experts to seek out an insight or truth, develop messaging and bring that to life across an array of platforms
Work in a hands-on and highly collaborative manner with other writers, art directors, designers and producers to create a suite of stories
Contribute to high-priority, real business initiatives that align with the NIKE, Inc. strategic roadmap
Take ownership of a project scoped to drive impact, with guidance from senior leaders and experienced managers
Partner with other creatives on the end-to-end creative development of sport- and athlete-centered stories from concepting and ideation to execution
Bring writing acumen and creative prowess to the creation of seasonal themes woven into an array of stories across various placements
Integrate athlete and product insights into narratives which convey Nike distinction through the rhythm of language
Collaborate and try new things in partnership with in-house and agency creatives, including strategists, art directors, designers and producers

Skills

Narrative Writing

Creative Writing

Storytelling

Messaging Development

Brand Communication

Collaboration

Critical Thinking

Nike

Designs and sells athletic footwear and apparel

About Nike

Nike designs, manufactures, and sells a variety of footwear, apparel, equipment, and accessories aimed at athletes, fitness enthusiasts, and everyday consumers. Their products are created to be stylish and performance-oriented, catering to the needs of a diverse clientele. Nike operates through multiple sales channels, including retail stores, online platforms, and third-party retailers, and enhances its brand image through endorsements from well-known athletes and sports teams. A key aspect of Nike's approach is its membership program, which offers exclusive access to products and content, fostering a deeper connection with consumers. Unlike many competitors, Nike places a strong emphasis on sustainability and corporate responsibility, integrating these values into its operations and product development. The company's goal is to continue growing by creating products that resonate with consumers while promoting positive social and environmental impact.

Beaverton, OregonHeadquarters

1964Year Founded

IPOCompany Stage

Consumer Software, Social Impact, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Remote Work Options

Flexible Work Hours

Risks

Emerging sportswear brands increase competition through digital marketing and direct sales.

Rising raw material costs could impact Nike's profit margins.

Consumer backlash over labor practices could harm Nike's brand reputation.

Differentiation

Nike integrates electronics into footwear for active recovery, enhancing product innovation.

The company capitalizes on retro designs, appealing to nostalgic consumers.

Nike's strong brand loyalty is bolstered by high-profile athlete endorsements.

Upsides

Nike's partnership with Oaklands Wolves boosts brand visibility among younger demographics.

Significant investments indicate strong investor confidence in Nike's growth prospects.

Nike's recognition as a socially responsible stock appeals to environmentally conscious investors.

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