Media Performance & Insights Consultant at Nielsen

Mexico City, Mexico City, Mexico

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

FMCG, Technology, MediaIndustries

Requirements

Bachelor's degree required (MBA or advanced/analytics degree preferred)
3 to 5+ years of relevant experience in Market Research, Consumer Packaged Goods, Consulting, Analytics
Expertise in Manufacturer Marketing and Media functions as well as media agencies
Experience and expertise with media effectiveness analytics, including marketing mix modeling (MMM), attribution models, and lift solutions
Strong logic, deductive reasoning, problem solving, and critical thinking skills
Skilled & polished communicator, including group presentations and storytelling
Robust project management skills
Demonstrated mastery in data analysis & application to client business issues, including designing custom solutions
Demonstrated strength in maintaining positive client relationships in complex situations & resolving client issues with ability to interface with executives (VPs, Directors etc.)
Strong people management and team leadership skills
Able to work collaboratively with internal & external teams
Strong sense of urgency and accountability
CPG industry knowledge, experience, and acumen

Responsibilities

Development and implementation of analytics solutions for NIQ client organizations, including coordinating resources and managing stakeholders
Delivering insights, recommendations, and tools related to media effectiveness (social, digital, traditional media) at tactical and strategic levels
Managing and coordinating all aspects of client engagements, including synchronization of internal resources, analysis of results, simulating client plans, creating deliverables, and supporting presentations/trainings/tool deliveries
Solutioning, designing, executing, presenting, and implementing analytic insights related to media analytics (MMM and lift solutions) and tools to meet clients’ research objectives
Ensuring pro-active insights and action-oriented solutions are delivered by being an expert in practice area(s) and data/insight storytelling, explaining methodologies to clients
Working as part of an international project team to help FMCG & Tech Durable clients measure, model, optimize, and consult on their media activities
Managing team resources, timelines, and priorities both internally and externally, handling moving targets and conflicting deadlines
Coordinating project execution between teams of experts, liaising with clients, publishers, media agencies, and remote NIQ teams
Creatively enhancing capabilities of the Advanced Analytics team through ideation, process improvements, best practices, skills development/coaching, or cross-functional initiatives
Driving client value, successful implementation, and ongoing usage/integration of analytic solutions focusing on activation-based outcomes
Partnering with the sales organization to grow the media effectiveness analytics business

Skills

Media Analytics

MMM

Lift Studies

Data Storytelling

Stakeholder Management

Project Management

Analytics Solutions

Media Effectiveness

FMCG Analytics

Insight Delivery

Nielsen

Global measurement and data analytics provider

About Nielsen

Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.

Town of Clarkstown, New YorkHeadquarters

1963Year Founded

$45.1MTotal Funding

ACQUISITIONCompany Stage

Data & Analytics, ConsultingIndustries

10,001+Employees

Benefits

Health Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Risks

Competition from digital-native analytics firms threatens Nielsen's market share.

Privacy regulations may impact Nielsen's data collection capabilities.

Private equity acquisition could lead to strategic shifts misaligned with client needs.

Differentiation

Nielsen offers comprehensive cross-platform measurement solutions, including mobile media markets.

The Diverse Media Equity program elevates diverse-owned media companies' visibility.

Nielsen Impact Score evaluates marketing value of university athletic programs.

Upsides

Acquisition of Telephia enhances Nielsen's mobile media measurement capabilities.

Partnerships with P&G and NMSDC support diverse media representation.

Collaboration with TikTok improves digital audience measurement services.

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