Media Performance & Insights Consultant at Nielsen

Mexico City, Mexico City, Mexico

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

FMCG, Technology, MediaIndustries

Requirements

Expertise in Manufacturer Marketing and Media functions as well as media agencies
Experience and expertise with media effectiveness analytics, including marketing mix, attribution model etc
Strong logic, deductive reasoning, problem solving and critical thinking skills
Skilled & polished communicator, including group presentations and storytelling
Robust project management skills
Demonstrated mastery in data analysis & application to client business issues, including designing custom solutions to address client business objectives and deliver client value from the engagement
Demonstrated strength in maintaining positive client relationships in complex situations & resolving client issues with the ability to interface with client executives (VPs, Directors etc.)
Strong people management and team leadership skills to promote a strong team culture, positive work environment and associate skills development
Able to work collaboratively with internal & external teams
Strong sense of urgency and accountability to drive client outcomes
CPG industry knowledge, experience and acumen
Consistently drives best practices, process improvements and thought leadership to advance the business
Bachelor's degree required (MBA or advanced/analytics degree preferred)
3 to 5 plus years of relevant experience in Market Research, Consumer Packaged Goods, Consulting, Analytics

Responsibilities

Development and implementation of analytics solutions for NIQ client organizations, including coordinating resources, managing stakeholders, delivering insights, recommendations and tools related to media effectiveness
Solutioning, designing, executing, presenting and implementing analytic insights related to media analytics (MMM and lift solutions) and tools to meet clients’ research objectives
Ensure pro-active insights and action-oriented solutions are delivered to clients by being an expert in practice area(s) and data/insight storytelling, with ability to explain methodologies behind key analytical solutions
Work as part of an international project team that helps FMCG & Tech Durable clients measure, model, optimize and consult on their Media activities
Manage team resources, timelines and priorities both internally and externally, sometimes consisting of moving targets and conflicting deadlines
Coordinate project execution between teams of experts, involving liaison with clients, publishers, media agencies and remote NIQ teams
Creatively find ways to enhance the capabilities of the Advanced Analytics team through ideation, process improvements, best practices, skills development/coaching or cross-functional initiatives
Drive client value, successful implementation and ongoing usage/integration of analytic solutions focusing on activation based outcomes
Partner with the sales organization to grow the media effectiveness analytics business
Managing and coordinating all aspects of client engagements, including synchronization of required internal resources, conducting analysis of results, simulating client plans, creating deliverable materials, and supporting presentation/training/tool deliveries

Skills

Media Analytics

MMM

Lift Studies

Data Storytelling

Stakeholder Management

Project Management

Analytics Solutions

Media Effectiveness

FMCG Analytics

Insight Delivery

Nielsen

Global measurement and data analytics provider

About Nielsen

Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.

Town of Clarkstown, New YorkHeadquarters

1963Year Founded

$45.1MTotal Funding

ACQUISITIONCompany Stage

Data & Analytics, ConsultingIndustries

10,001+Employees

Benefits

Health Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Risks

Competition from digital-native analytics firms threatens Nielsen's market share.

Privacy regulations may impact Nielsen's data collection capabilities.

Private equity acquisition could lead to strategic shifts misaligned with client needs.

Differentiation

Nielsen offers comprehensive cross-platform measurement solutions, including mobile media markets.

The Diverse Media Equity program elevates diverse-owned media companies' visibility.

Nielsen Impact Score evaluates marketing value of university athletic programs.

Upsides

Acquisition of Telephia enhances Nielsen's mobile media measurement capabilities.

Partnerships with P&G and NMSDC support diverse media representation.

Collaboration with TikTok improves digital audience measurement services.

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