Pursuing an MBA degree in Marketing with an anticipated graduation date of December 2026 or May/June 2027
Two years of professional experience pre-MBA
Responsibilities
Identify and capture customer problems and opportunities; leverage those to develop short-term and long-term new product development strategies and innovative solutions that respond to customer needs, competitive offerings, and changes in market and business priorities
Develop segment and business reviews; work closely with stakeholders to ensure broad alignment of strategies and execution plans
Support sales growth, retention, and profitability through strategic planning and execution of marketing programs
Lead new product launches including target customer selection, value proposition development, and pricing
Support marketing strategy including creating and implementing strategies and plans for products and programs (including on-going market research, program development and positioning, pricing strategies, and budgeting/forecasting)
Collaborate with other departments to produce world-class marketing collateral materials and manage the development of marketing and sales aid/promotional materials to effectively promote and sell products
Provide a final presentation to senior management, project stakeholders, work teams, and alumni sharing project overview, strategic tactics, overall findings, and recommendations