Marketing Specialist (Remote possible) at First American

Santa Ana, California, United States

Apply Now

Not SpecifiedCompensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Real Estate, Title Insurance, Commercial Real EstateIndustries

Requirements

Bachelor’s degree or equivalent combination of education and experience
1-5 years of experience in a marketing generalist role
Familiarity or experience with tradeshows
A passion for writing and working with data
A strong work ethic and ability to prioritize project load
Self-motivated; self-starter
Proficient in Microsoft Word, Excel, and PowerPoint

Responsibilities

Create content (digital and print) that serves a purpose beyond just promoting a product or service
Track, analyze, and report on the effectiveness of marketing initiatives using key performance metrics
Develop and execute regional marketing plans aligned with company goals and sales objectives
Analyze market trends, customer insights, and competitive landscapes to identify opportunities for growth
Partner with sales managers and sales reps to identify and address client needs through tailored marketing strategies
Provide marketing support for sales initiatives, including presentations, collateral, and client engagement events
Design and implement marketing campaigns to promote products and services to target audiences
Manage the creation and distribution of marketing materials, including digital content, brochures, and email campaigns
Plan and coordinate regional events, trade shows, and client appreciation activities to strengthen relationships and generate leads
Ensure consistency in brand messaging and visual identity across all regional marketing efforts
Maintain compliance with company and industry standards in all marketing materials and communications

Skills

Content Marketing

Digital Marketing

Print Marketing

Marketing Analytics

Strategic Marketing

Marketing Planning

Market Analysis

Customer Insights

Competitive Analysis

Sales Collaboration

Lead Generation

Brand Visibility

First American

Provides title insurance and real estate services

About First American

First American provides title insurance, specialty insurance, and various real estate-related services. Their title insurance protects homebuyers and property owners from potential ownership disputes and financial losses related to real estate transactions. The company offers a platform called myFirstAm®, which allows users to access property information, manage orders, and streamline the closing process from any device. Unlike many competitors, First American has a vast database of property data, with over 5.5 billion document images, making it a leading provider of real estate data solutions. The company's goal is to facilitate smooth real estate transactions while ensuring that clients' investments are protected.

Santa Ana, CaliforniaHeadquarters

1889Year Founded

$800.2MTotal Funding

VENTURE_UNKNOWNCompany Stage

Financial Services, Real EstateIndustries

10,001+Employees

Benefits

401k matching

Health, vision, dental insurance

Professional development

Risks

Data breach allegations could harm First American's reputation and lead to legal issues.

Integration of Mother Lode may face challenges and financial risks.

Dependence on digital transformation poses risks if technology advances rapidly.

Differentiation

First American offers comprehensive title insurance and settlement services nationwide.

The company provides a vast database of over 5.5 billion document images.

First American's digital platform, myFirstAm®, enhances real estate transaction efficiency.

Upsides

Acquisition of Mother Lode expands First American's market share in California.

Docutech purchase boosts First American's digital mortgage revenue by 38%.

Growing fintech trends align with First American's digital transformation strategy.

Land your dream remote job 3x faster with AI

Try Jobo Free