AllTrails

Marketing Production Designer (Contract)

Remote

Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing & AdvertisingIndustries

Marketing Production Designer (Contract)

Employment Type: Contract Salary: $40 - $60 an hour Location Type: U.S.-based remote position (San Francisco Bay Area employees encouraged to come into the office one day a week)

About AllTrails

AllTrails is the world’s most popular and trusted platform for outdoor exploration. We connect people to the outdoors, help them discover new places, and elevate their experiences on the trail. With the most comprehensive collection of trails in the world, AllTrails supports inclusive access to nature for a global community of millions of trailgoers. Every day, we solve incredibly hard problems to get more people outside, for their wellbeing and the collective care of the natural world. Join us!

Nature celebrates you just the way you are and so do we! At AllTrails we’re passionate about nurturing an inclusive workplace that values diversity. It’s no secret that companies that are diverse in background, age, gender identity, race, sexual orientation, physical or mental ability, ethnicity, and perspective are proven to be more successful. We’re focused on creating an environment where everyone can do their best work and thrive. AllTrails participates in the E-Verify program.

Position Overview

We're looking for a Marketing Production Designer (Contract) to join our team. In this role, you'll be instrumental in the efficient and timely delivery of marketing creative for global campaigns. You'll ensure design consistency, prepare a high volume of assets for various platforms, and support the creative team in bringing our brand to life across all marketing channels. If you're passionate about meticulous execution and building efficient and seamless creative pipelines, this could be the perfect opportunity for you.

Responsibilities

  • Translate campaign and evergreen brand creative into high-fidelity assets across channels (paid, lifecycle, PR, affiliate, web, email, in-app).
  • Own and manage high-volume asset versioning, localization, and adaptation workflows.
  • Utilize modern production tools to automate and manage delivery of creative at scale.
  • Collaborate with designers, copywriters, and video editors to maintain quality and consistency across campaigns.
  • Collaborate directly with marketing leads and creative operations to develop internal processes for efficient delivery of creative assets at scale.
  • Troubleshoot production challenges and obstacles to strengthen and streamline internal processes.
  • Assist in the creation of templates, guidelines, and standards as required.

Requirements

  • 5+ years of creative production experience at either an advertising agency, creative studio, or in-house creative team.
  • Proven proficiency in managing creative production workflows for high-volume marketing campaigns across multiple channels and geos.
  • Demonstrated experience producing and delivering high quality creative for display, paid social, email, lifecycle marketing, web, TV, and out-of-home.
  • Demonstrated experience producing and delivering in-app creative assets for a Saas company.
  • Extensive experience with translation and localization processes.
  • Demonstrated ability to work at scale in Figma, including the advanced use of components, variants, auto layout, libraries, and AI features.
  • Experience with Adobe CC - including After Effects, Premiere, Photoshop, Illustrator and Indesign.
  • Ability to structure files for clarity, speed, and collaboration.
  • Experience developing and maintaining automated creative workflows.
  • Strong understanding of marketing channel production challenges, tools, and best practices.
  • Strong typographic and visual design skills.
  • Keen eye for detail and an eye for layout and visual balance.

Bonus Points

  • Experience with Figma Buzz, Celtra, Creatopy or other automation tools used to deploy iterative creative at scale.
  • Experience using Customer Engagement platforms such as Braze or Klaviyo.
  • Experience with basic web markup and styling such as HTML and CSS.
  • Experience working on a distributed team in a remote environment.
  • Passion for the outdoors.

Application Instructions

Information not provided in the original description.

Skills

Creative asset production
Design consistency
Asset versioning
Localization
Workflow automation
Collaboration with designers, copywriters, video editors
Process development
Troubleshooting production challenges
Template and guideline creation

AllTrails

Digital platform for trail guides and maps

About AllTrails

AllTrails is a digital platform that offers detailed trail guides and maps for outdoor activities like hiking, camping, and running. Users can access a vast collection of hand-curated trail maps, reviews, and photos through its mobile app and website, supported by a community of over 20 million contributors. The company operates on a freemium model, providing a free version and a premium subscription, AllTrails Pro, which includes advanced features. AllTrails aims to enhance outdoor experiences for nature lovers while also committing to environmental conservation by donating 1% of its annual sales to related nonprofits.

San Francisco, CaliforniaHeadquarters
2010Year Founded
$221.6MTotal Funding
GROWTH_EQUITY_VCCompany Stage
Consumer Software, Social ImpactIndustries
51-200Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Unlimited Paid Time Off
Flexible Parental Leave
Home Office Stipend
Professional Development Budget
Employee Discounts
Company Equity

Risks

Increased competition from apps like Komoot may erode AllTrails' market share.
Shift towards at-home fitness solutions could impact AllTrails' user engagement.
Free AllTrails+ memberships may temporarily decrease subscription revenue.

Differentiation

AllTrails offers a vast collection of hand-curated trail maps and user reviews.
The platform supports offline map access, enhancing usability in remote areas.
AllTrails' community-driven content enriches user experience with diverse trail insights.

Upsides

AllTrails' Apple Watch support enhances hands-free trail exploration for users.
Partnerships with Travel + Leisure GO offer bookable outdoor adventures, expanding user engagement.
The rise of eco-tourism aligns with AllTrails' focus on sustainable outdoor exploration.

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